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3 Reasons Why Cost per Click Is Costing You--Big Time

By Scott Desgrosseilliers on Oct 11, 2016 4:01:16 PM

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness.

Topics: cost per click ROI
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