Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your CAC is too high, revenue won't grow, but if you aren't spending enough on leads they will not convert to customers.
Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your CAC is too high, revenue won't grow, but if you aren't spending enough on leads they will not convert to customers.