What types of platforms does Wicked Reports integrate with?

Wicked Reports integrates with three key systems: Revenue Systems (Shopping Carts & Subscription Billing like Shopify, Stripe), CRM Systems (like Klaviyo, ActiveCampaign, HubSpot), and Ad Platforms (Google Ads, Meta/Facebook, TikTok, etc.).

How do these integrations help achieve accurate attribution?

They ensure accuracy by pulling in the true first-party data (customer, order ID, and revenue) from the Shopping Cart and CRM, combining it with granular click data and ad spend information pulled from the Ad Platforms.

What is OrderID-level attribution?

OrderID-level attribution means that Wicked Reports can attribute marketing activity down to the specific, verifiable transaction ID (OrderID) from your e-commerce or billing system, ensuring the reported conversion is 100% real and provable.

Does Wicked Reports integrate with custom or proprietary systems?

Yes. If a platform is not listed, Wicked Reports offers several flexible methods for integration, including HTTP Post, Zapier, CSV upload, and a direct Order API.

How do the ad platform integrations help with campaign optimization?

Integrations with platforms like Google Ads and Meta allow Wicked Reports to pull granular ad spend data to the click level, auto-tag ad clicks for superior tracking, and push superior first-party conversion data back into the ad platform algorithms for deeper, more effective optimization.

Best Marketing Attribution Integrations

Why Direct Integrations
are the Foundation of Accurate Attribution

Marketing attribution is only as good as its source data.

Wicked Reports solves this with direct, API-level integrations that pull verified order, lead, and ad spend data from platforms like Shopify and Meta.

This eliminates manual tagging, reduces reliance on modeled data, and ensures 100% first-party accuracy.

Discover the Wicked Reports Attribution Methodology ↗

Shopify / Shopping Cart

Pulls verified Order IDs, revenue, and crucial new vs. repeat customer status for precise eCommerce attribution.

Meta (Facebook + Instagram)

Train Meta's AI to bid on new customers.

Pulls ad spend for accurate nCAC and ROAS.

Pulls Meta's reported view-through and click conversions for comparisons to Wicked numbers.

Google Ads

Train Google's AI to bid on 90 day post-click LTV.

Pulls ad spend for accurate nCAC and ROAS.

Microsoft (Bing/Search Ads)

Pulls ad spend for accurate nCAC and ROAS

TikTok

Pulls ad spend for accurate nCAC and ROAS

Snap (Snapchat Ads)

Pulls ad spend for accurate nCAC and ROAS

CRMs such as Klaviyo

Pulls user contacts to improve identity resolution and to give accurate TOF/cold traffic attribution

Amazon

Pulls store revenue into your Wicked Reports dashboard for accurate MER.

BigCommerce

Pulls verified Order IDs, revenue, and crucial new vs. repeat customer status for precise eCommerce attribution.

Stripe

Pulls verified Order IDs, revenue, and crucial new vs. repeat customer status for precise eCommerce attribution.

API, Zapier, and Webhooks

Enables you to integrate any custom platform or legacy CRM so every important first-party data point is captured inside Wicked Reports.

Step 1

Connect Your Platforms

Choose Shopify, Meta, Google, Klaviyo, and others.

Step 2

Verify Data Sync

Wicked Reports automatically validates order IDs and ad spend.

Step 3

Get Insights

Your reports populate with first-party accuracy in 24–48 hours.

Automatic API Sync

Ensures real-time updates of orders and ad spend directly from the source. Eliminate manual exports, messy data merges, and reporting delays.

Verified Smart Matching

Intelligently combines first-click tracking data with verified customer purchase records for unassailable attribution accuracy.

Future-Proof Privacy-First

100% first-party, cookieless data collection, ensuring your attribution is fully compliant with GDPR, CCPA, and iOS tracking policies.

Global Multi-Currency Support

Automatically converts revenue accurately across all major currencies, providing a unified and reliable view of your global marketing ROI.

Flexible API Ready

Built with an open architecture and robust webhooks to support seamless custom integrations with any proprietary software or advanced CRM stack.

Enterprise-Grade Data Infrastructure, Built for Scale

Wicked Reports seamlessly handles thousands of campaigns, millions of orders, and terabytes of first-party customer data — specifically engineered for high-volume eCommerce businesses.

Our continuous, API-driven data flow ensures daily updates and unparalleled historical accuracy, making it the most reliable foundation for your marketing ROI decisions.

Enterprise-Grade Data Infrastructure, Built for Scale

Marketing Attribution Integrations:

Connect Your Entire Marketing Ecosystem

Wicked Reports integrates directly with your Shopping Cart, Ad platforms, and CRM platforms.
Unify all your eCommerce data into one trusted first-party source of truth.

Why Direct Integrations
are the Foundation of Accurate Attribution

Discover the Wicked Reports Attribution Methodology ↗

Not another grid. Transformational Results.

From Connection to Clarity — in 3 Easy Steps

Connect Your Platforms

Verify Data Sync

Get Insights