Link tracking has been in the news lately because it’s just not working efficiently.
Even big companies have problems with it, much less small or medium-size businesses. When you’re committing money to online ads, however, you need to track the results as effectively as possible.read more
It’s easy to assume that the last marketing email or online ad is what got a customer to purchase. But you’re probably wrong. Let me tell you a secret: the most important factor is time.read more