The Attribution System that FindsNew Customers
Paid Ads are biased toward retargeting. Wicked shows which ads bring first-time buyers, trains your ads to find more, and tells you what to scale, chill, or kill your ad budget.
2,000+ Brands Analyzed
Lower Your New Customer Acquisition Cost
Activate Advanced Signal, launch one Meta campaign optimized from it, and turn on 5 Forces AI.
Real data. Real attribution. Real growth.
One system. Three moves.
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Measure (Truth)
See the real story behind your revenue. Wicked ties every order and lead to its source—down to order ID and CRM ID—and separates new vs repeat customers automatically. No more “great ROAS, flat profit.”
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Signal (Training)
Send Advanced Signal events to Meta so the algorithm stops chasing repeat buyers. We pass New Purchase, Repeat Purchase, and product-level events that teach Meta what you actually want: first-time customers.
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Action (AI)
5 Forces AI turns your data into weekly Scale / Chill / Kill calls you can defend. Save hours, avoid guesswork, and move budget with confidence.
Real brands. Measurable gains.
“Dropped nCAC by 63%after enabling Advanced Signal.”
Rajesh Nahar
Cbazaar
“Stopped 60% wasted retargeting spend we didn’t know we had.”
Denis Melnik
One Core Media agency
“Dropped nCAC from $116 to $69 in November 2025.”
Thorsten Lotto
Bullseye Sellers / Joanna Vargas
What you get, based on Your Role
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For eCommerce Brands ($5M–$50M)
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Know which campaigns drive first orders
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Lower new-customer CAC, increase LTV
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Budget decisions you can defend in 10 minutes
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For Agencies (5–50 clients)
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Client-ready proof of new-customer ROI
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Retainer defense with first-party accuracy
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Co-marketing and partner perks
Features that change how you scale
When platforms disagree, Trust the Source of Truth
Wicked ties revenue to people and orders, not guesses.
From “great platform ROAS” to Real Business Growth
“Wicked gives us continuous data to see what campaigns and strategies are working, and which ones are driving new customers to the brand. It brings all our channels into one platform, gives us granular control, and the data is trustworthy.”
THORSTEN LOTTO
Bullseye Sellers
Built for your Stack
Setup in hours, not weeks. Our team helps validate signal accuracy.
See your true new-customer numbers in days
Start with a quick data audit. We’ll show your real NCAC and where the budget is being recycled into repeat buyers.
Frequently Asked Questions
