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Wondering why your conversion rates are stagnating, if not dropping? If you find yourself looking at low conversion rates despite running a seemingly effective marketing campaign, then maybe you haven’t paid close attention to your new leads attribution process.

As a small business owner, you might think that lead acquisition is just as simple as buying leads or blasting paid advertising through social media. But, are you sure you are properly directing your marketing campaign to the right people? When was the last time you looked at your email list?

Today, we learn more about new lead attribution, why you need to understand how it works, and what makes it essential in scaling your business. I also talk about the different strategies you can use to optimize your lead attribution process and reach your customers effectively.

Want that cold traffic to warm up to your business? Tune in to this episode.

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)

Episode Highlights:

1. Why top-of-funnel ads fail in getting new leads [01:15]
2. Marketing is just like dating [02:23]
3. The nitty-gritty of new leads attribution [04:33]
4. Capturing cold traffic and converting them into leads is a slow process [06:35]
5. Strategies you can use in getting new leads [08:24]
6. Targeting customers on Facebook [10:31]
7. Optimizing Google algorithm to get cold traffic [12:06]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

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