Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 7:


How to Optimize New Lead Attribution to Get Higher ROI from Ecom Lead Gen Campaigns


WREI_Omni_Channel Art


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Wondering why your conversion rates are stagnating, if not dropping? If you find yourself looking at low conversion rates despite running a seemingly effective marketing campaign, then maybe you haven’t paid close attention to your new leads attribution process.

As a small business owner, you might think that lead acquisition is just as simple as buying leads or blasting paid advertising through social media. But, are you sure you are properly directing your marketing campaign to the right people? When was the last time you looked at your email list?

Today, we learn more about new lead attribution, why you need to understand how it works, and what makes it essential in scaling your business. I also talk about the different strategies you can use to optimize your lead attribution process and reach your customers effectively.

Want that cold traffic to warm up to your business? Tune in to this episode.

Resource Links:


Episode Highlights:

  1. Why top-of-funnel ads fail in getting new leads [01:15]
  2. Marketing is just like dating [02:23]
  3. The nitty-gritty of new leads attribution [04:33]
  4. Capturing cold traffic and converting them into leads is a slow process [06:35]
  5. Strategies you can use in getting new leads [08:24]
  6. Targeting customers on Facebook [10:31]
  7. Optimizing Google algorithm to get cold traffic [12:06]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.