Get Maine Lobster Case Study:
$800,000 in profit per year with Wicked Reports
Utilize Wicked Reports’ LTV tracking tools to scale winning ad campaigns and increase your marketing ROI.
Key Results
“Wicked Reports shows me a true picture of the customer journey for our highest value customers. We discovered how to generate higher value leads, giving us the opportunity to nurture the most lucrative future clients instead of focusing just on first-click results.”
MARK MURRELL
CEO, GET MAINE LOBSTER
Who is Get Maine Lobster?
Get Maine Lobster↗, an ecommerce company based in Portland, Maine, delivers freshly-caught lobster to customers across the country.
The company uses Klaviyo to manage their email marketing campaigns, Infusionsoft as their CRM to manage customer data, and Shopify to power their online store.
"Facebook doesn't work for lobster,"
Said Mark Murell, the company's CEO after spending nearly $5,000 on Facebook with little to show for it.
Achieving Marketing Goals
They chose Wicked Reports in an attempt to...
Strategy
- Request
Get Maine Lobster was struggling with achieving a satisfactory Return on Advertising Spend (ROAS) through their Facebook ads. They faced challenges in pinpointing the conversion of leads into sales, hindering their ability to optimize ad campaigns for profitability.
- Solution
Get Maine Lobster opted for Wicked Reports to establish a connection between their ads and specific sales within their CRM, facilitating the measurement of the long-term Return on Investment (ROI) of their paid campaigns.
Implementation
Why Wicked?
Get Maine Lobster relies on Wicked Reports to pull customer data and the knowledge on how to use that data to drive profits.
With features like first optin tracking, Advanced Attribution Models↗, and the Buying Day and Time Report, Get Maine Lobster was able to identify which ads and campaigns brought in high-intent leads and how best to turn those leads into customers.
Wicked Reports is the only solution that connects lead generation to high value customers over time using 1st party CRM and sales data.
Results
With accurate conversion data from Wicked Report, Get Maine Lobster made $157,584 sales from $16,972 ad spend in only 90 days.
• Scaling winning campaigns and cutting losers allowed Get Maine Lobster to double their marketing ROI on paid ads.
• Matching the right message to the right audience resulted in over 600% ROI from one campaign.
• Identifying optimal times to send emails led to a 82% increase in sales — from 29% conversion rates to 53%.
• Reallocating ad spend to more profitable geographical locations saved thousands on lost shipping charges.
Implementing just five techniques resulted in an extra $800,000 in profit per year — all thanks to insight from Wicked Reports!
“Wicked Reports' software empowers every ad and lead generation campaign I run. It helps me make strategic business decisions based on accurate data, and then track those decisions throughout the sales funnel and for months afterward. Wicked Reports has fueled Get Maine Lobster's growth for more than 4 years now, and I can't imagine what I'd do without it.”
MARK MURRELL
CEO, GET MAINE LOBSTER
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