MARKETING ATTRIBUTION PROBLEMS & SOLUTIONS
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It's hard to set up my marketing attribution correctly.
Wicked Reports has easy, 1-minute integrations with Klaviyo, Shopify, and ReCharge.
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The numbers just don't make sense in my existing dashboard.
On-demand Wicked Insights analyze your data with you!
Plus, our Dedicated Customer Success managers provide live zoom trainings.
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I can't tie revenue back to marketing.
Wicked Reports shows order level details for all sales conversion data.
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It's hard to understand and act on my attribution data.
Wicked Playbooks provide step by step instructions and video.
Wicked Insights analyze your data with you on-demand.
Dedicated Customer Success manager that provides live zoom training.
Live Chat 24/5
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I don't understand my Customer LTV.
Cohort reports provide the framework to understand Customer LTV.
Wicked Playbook and Insights give you the keys to analyze, understand, and act on the data.
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I've tried to use other tools for marketing attribution and I can't get them to work.
Your dedicated Wicked CSM is responsible for helping you succeed.
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Facebook's attribution window is too short.
Facebook's 7-day attribution look back window is not enough time for you to learn and understand your customer's journey.
Wicked Reports shows lifetime revenue attribution, from the very first click to the very last click, and all the touch points in between.
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I've tried other platforms and they aren't accurate.
Wicked Reports transparently shows attribution percentage and ALL clicks, leads, and sales tracked.
This is the importance of using first-party attribution data, rather than relying on what a platform (like Facebook) is saying. Those numbers are often inflated and take credit for sales they didn't see, plus, the look back window is TOO SHORT. Also, they can't give you an accurate overall picture of your marketing.
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Sometimes I need help but please don't make me watch a ton of videos or get on another Zoom.
You're in luck!
Our Live Chat feature is a super quick way to request help - and a live person will answer you!
If you are going to handle the onboarding yourself and do not require assistance from our support team, we can waive the onboarding fee for you and allow you to start paying your monthly subscription charges immediately.
Please talk to your sales rep for additional details. -
I don't want to spend any more money on another marketing attribution tool.
Ecommerce marketers realize that in order to get a clear picture of what every marketing dollar is doing, an external tool that provides first party data is not an added expense. It is a necessary secret weapon in scaling ROAS and seeing huge ROI.
Wicked Reports actually identifies wasted ad spend GREATER than the cost of Wicked.
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I can't see all my paid performance in one place.
Wicked Reports has deep cost integrations with Facebook, Google, Microsoft / Bing, Pinterest, SnapChat, TikTok and more.
This means you can see how all your marketing is working, all in one place. Compare campaigns and ad performance with our ROI grid and compare channels with each other for best performance. -
It's hard to setup a marketing attribution software.
It's easy to setup all your platform integrations inside Wicked Reports. Simply provide authorizations one time, and in under 60 seconds, your accounts are synced with Wicked Reports.
Integrations
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Is it hard to set up my marketing data inside?
We have an easy, 1-minute integration for most applications - no complicated or time consuming development needed.
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Which platforms work with us?
We seamlessly integrates with advertising and ecommerce platforms such as: Google, Facebook, Shopify, ReCharge, SnapChat, WooCommerce, Chargify, Ontraport, PayPal, InfusionSoft, Sticky.io, Stripe, Pinterest, TikTok, ThriveCart, ClickBank and others.
We also integrates with CRM, Email, and Automation systems:
Hubspot, ClickFunnels, Klavio, Drip, ActiveCampaign, MailChimp, Actionetics, CallRail, AWeber, Email Delivered and others. -
How many times do I have to authorize Wicked Reports to work with my other platforms?
Getting started with us is quick and easy, once you authorize your account, we will take it from there. We call it 'set it and forget it' !
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Is it complicated to manage my data inside?
We streamline the data analyzing for you - with accurate data pulled from all your sources, all in one place. Compare channels without multiple spreadsheets.
Plus, we offer 24-5 Customer Support, a dedicated customer success consultant, live zoom training, and playbooks and insights!
Ecommerce Advertising
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What is revenue attribution?
Revenue attribution is the process of connecting customer sales to the advertising campaigns that led to the conversion.
It can help your business understand where revenue is coming and which touch points are contributing to your bottom line.
With this insight, you can increase your ROI by optimizing campaigns that are generating sales for your ecommerce business.
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What is return on ad spend (ROAS)?
Return on ad spend or ROAS is a metric that measures how much revenue your business earns for each dollar you spend on advertising.
It can help your business measure the efficacy of your campaigns and make informed decisions about your ad spend.
For example, you can increase ad spend on campaigns that have a higher ROAS.
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What is a conversion tracking pixel?
A conversion tracking pixel is a tiny snippet of code that tracks conversions on your site, such as product sales, form opt-ins, etc.
It can help your business determine where your sales are coming from and identify which ads are the most profitable.
However, conversion tracking pixels miss recurring revenue. They don’t track the lifetime value of your ads.
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What is customer lifetime value (LTV)?
Customer lifetime value (LTV) is the estimated amount of money that a customer will spend in total on a business.
It can help your business identify valuable customers as well as determine how much money to invest in those relationships.
Understanding LTV can also help your business determine the long-term value of your ads.
Subscription Business
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What are attribution models?
Attribution models are used to attribute sales to various touch points in the customer journey.
It can help your business understand which parts of your marketing funnel are driving profitable leads.
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What is the importance of attributing recurring revenue?
Attributing recurring revenue is important because it allows you to see the long-term value of your marketing efforts over time.
Conversion tracking pixels can’t tie repeat purchases back to a lead generation campaign, so you can’t accurately determine where your best leads are coming from.
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Do we track multi-channel marketing campaigns?
Multi-channel marketing involves running multiple campaigns on channels like email, Google, and Facebook to reach prospects.
Yes, we do track multi-channel marketing campaigns and detects 1st party conversions automatically, allowing you to measure the true ROI of your efforts.
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What if I change my subscription business' pricing?
We are tied directly to your subscription billing system, so we use real conversion values. You can test as many price points as you’d like - rest assure, we are there to detect the real value.
Get answers with us by testing different pricing strategies and measuring the results.
Tracking Pixel Conversion
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How do Tracking Pixel Attribution solutions track a conversion?
Tracking Pixel Attribution solutions generate a string of code that you place on any page you wish to call a conversion. When a visitor lands on that page, Tracking Pixel Attribution counts it as a conversion.
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Why is it important to know if a lead conversion is a new lead or an already existing lead?
You won’t be able to scale cold traffic new lead acquisition campaigns if you can’t measure their effectiveness on new leads. Already existing leads will muddy the data.
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How do Tracking Pixels know how much a conversion is worth?
Advertisers can add a line of code to the conversion code snippet and indicate the value of a conversion. This conversion value hard-coding causes confusion in your reports unless all your products are priced at the same amount.
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Why do Tracking Pixels miss subscription recurring revenue conversions?
Tracking Pixel Attribution relies on a page visit to track a conversion. Subscription recurring payments do not have a page visit, they occur in a billing system.
Conversion Quality
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How do tracking pixels cause conversion quality issues?
Tracking Pixel Attribution solutions generate a string of code that you place on any page you wish to call a conversion. When a visitor lands on that page, Tracking Pixel Attribution counts it as a conversion. This approach treats all conversions the same.
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If your conversion is a "Lead" and you don't know if the lead is new, or already on your email list, why does that affect conversion quality?
You won’t be able to scale cold traffic new lead acquisition campaigns if you can’t measure their effectiveness on new leads. Already existing leads will muddy the data.
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How do tracking pixels hard-coded conversion values cause conversion quality issues?
Hard-coding causes confusion in your reports unless all your products are priced at the same amount. Free and $1 trial conversions are treated the same as a $500 subscription recurring customer!
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How do tracking pixels cause big conversion quality issues for subscription companies?
Tracking Pixel Attribution relies on a page visit to track a conversion. Subscription recurring payments do not have a page visit, they occur in a billing system. So your most valuable customers are massively under-reported.
Playbooks
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What is a Marketing Funnel?
A marketing funnel is the process by which marketing prospects move toward a buying decision. It has many steps which include various marketing actions.
By gathering data that will help you better understand the customer journey and where your buyers are converting, you can optimize your marketing funnels by putting more effort into successful channels.
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What is Cohort Analysis?
Cohort analysis is a form of behavioral analytics in marketing. Instead of examining data from all of your customers as a whole, it breaks all sales down into related groups.
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What is an ROI report?
ROI reporting uses attribution models mapped to specific campaign goals. We only use reliable 1st party conversions detected from your CRM and Order systems.
The ROI report uses the attribution model you select to attribute revenue to 1 or more specific conversions points in your marketing funnel. It is a huge edge to measure your marketing campaign goal with the correct marketing attribution model.
Choose an attribution model based on the goal of the marketing campaign. That allows you to measure the right conversion to real revenue. Read more on attribution models here. -
What is a Marketing Benchmark?
Marketing Benchmarks help you compare your current results with a measure of success.
This can include data gathered from your competitors or your average historical sales numbers.
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What is Lead ReEngagement?Lead reengagement is a form of marketing nurturing that moves your business' leads toward conversion. Cold leads are marketed to again in an attempt to make them into qualified leads once more.
Pricing
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How long does it take to get started?
Getting started with Wicked Reports
CRM, Cart, and Ad platform integrations each take about 1 minute.Tracking script can be deployed via Google Tag Manager in 2 minutes.
Manual tracking script deployment depends on your tech stack.
API integrations depend on your dev team, see our API documentation here.
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What happens after 14 days?
You are billed for your regular monthly subscription cost based on your CRM contacts.
See the visual guide to success for a blueprint of how we help digital marketers thrive using attribution data.
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Will I be stuck in a contract?We have monthly and annual plans, you can cancel anytime.Annual pre-pay contracts are an option that many of our happy customers choose, which saves you up to 2 months on cost.
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Can I change plans?
Yes, you can change your subscription. It's easy - just chat live at any time with an agent to change your plan.
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I still have questions, who do I ask?
Book a live zoom or email us - we are happy to talk about solutions for your marketing attribution needs.