Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

- Case Study -


Learn how PlusThis More Than Doubled Their ROI From Paid Ads



Utilize Wicked Reports’ ROI Reporting to Improve Customer Conversions.

PlusThis Needed To Know If Their Ads Were Converting to Free Trials, and If Those Free Trials Were Becoming Paying Customers

PlusThis is a SaaS company that provides a marketing automation toolkit to entrepreneurs.

They were running ads and found a disconnect between Facebook ad managers, the opt-ins they had coming in through their CRM (Infusionsoft), and their payment processor Stripe.

The numbers just weren't adding up.

Determining if a lead magnet was working to convert people to a free trial, and, more importantly if those free trials were converting to paying customers.

The company was spending a lot of time trying to wade through conflicting data using spreadsheets.

PlusThis knew they needed a tool to get accurate numbers, because the best they could do without one was, "iffy."

Using Wicked Reports, PlusThis was able to cut out half a day or more a week working in a spreadsheet and spend that time optimizing their ads, resulting in doubling their ROI from paid advertising.

Click play below to hear from Bryce Christianson, the PlusThis Marketing Manager, on how they nearly doubled ROI from paid advertising using Wicked Reports.

HubSpot Video



PlusThis needed one place for all the data to be accessible, to make it easy to see media buyer performance or present marketing performance to their leadership.

The company wanted to know exactly what ad led to paying customers what emails they clicked on to get into becoming a customer, what was their first click, what was their last click, every little thing that PlusThis wanted to base their marketing decisions on.


Nearly Doubled ROI From Paid Advertising

7X the Revenue from Paid Advertising


Cut Their Google Customer Acquisition Cost (CAC) In Half


PlusThis used Wicked Reports to connect all their advertising sources and CRM into one, convient, easy-to-use dashboard.

Wicked Reports made it really easy by connecting all their advertising, CRM, and payment processing systems together in one dashboard.

Once PlusThis was set up on the Wicked Reports platform (within just a few days), they were able to make marketing decisions with just a 30 - 60 weekly call with their marketing agency, instead of hours manually inputting data into a spreadsheet and trying to make sense of it.

plusthis dashboard

This allowed PlusThis to look at data on the fly during meetings and cut way down on their data collection and analysis time.

Communicating marketing changes and backing them up with data became easy.

This made ad campaign optimization results and ROI results obvious to media buyers and company leadership.


PlusThis made attribution data a priority to scale their paid advertising and manage their ad optimization efforts.

They didn't just bring in leads at an affordable cost - they turned those leads into customers.

Then they replicated the content that brought their best customers in by looking at first-click, last click, and every piece of content in between that lead to sales and ongoing subscription revenue.

Wicked is the perfect tool for any company advertising online with a subscription or recurring revenue model, because only Wicked automatically tracks new sales separately from recurring sales.

This makes it easy to tell not just how effective your marketing is for bringing in new sales, but also how well you are delivering your product and retaining customers.


Wicked Reports is a requirement now for running any kind of ads.

- Bryce Christianson, PlusThis


Free Masterclass On Ad Optimization


With accurate conversion data from Wicked Report, PlusThis was able to increase their revenue from advertising by 7X while spending less time managing the data weekly.

  • Cut their Google Customer Acquisition Cost (CAC) in half through effective campaign optimization.
  • Scaling winning campaigns and cutting losers allowed PlusThis to nearly double their ROI from paid advertising.
  • Scaled their revenue from paid advertising by 7X.

Having Wicked Reports lets me pull up the report right there live. We can make changes whenever we want on the fly, show exactly what numbers we need to see, first clicks, last clicks, audiences, all that, and it's really easy to optimize our marketing campaigns.



Want results like PlusThis, by easily managing your marketing decisions with accurate attribution?

Talk To The Wicked Ad Attribution And Optimization Experts