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Todd Brown Marketing Case Study:
How Wicked Reports Helped Drive 20 to 30 New Buyers Every Day

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Scale winning ad campaigns with confidence using customer LTV tracking tools from Wicked Reports


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Key Results

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Generated a positive return from day one with Facebook and Wicked Reports


Generated 20 to 30 new daily buyers only one week into the campaign


Drove $41,562 in sales from $9,959 ad spend on Facebook

Who is Todd Brown?

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Todd Brown↗ is a direct response expert who works with some of the biggest names in the industry – from Jay Abraham to Clayton Makepeace and more.

His agency, Todd Brown Marketing, builds customer acquisition campaigns and marketing funnels for clients around the world.

He also publishes marketing resources that customers have used to build profitable campaigns for their own businesses. 

Many even fly in to West Palm Beach, Florida to attend a masterclass to learn his renowned E5 Method — a marketing method for generating new customers.

Who is Todd Brown?-1

Goals To Achive

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Todd Brown Marketing wanted to generate new book buyers at a cost of $30 or less, but was unable to calculate the long-term ROI of their Facebook ad campaign to determine their customer profitability. They wanted to:

Scale their marketing campaigns with confidence.

Generate 50 to 100 buyers a day and acquire more leads.

Determine the long-term return on their ad spend by tracking true customer value.

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With this solution in place, Todd Brown Marketing can confidently increase their investment in Facebook ads, knowing
they will yield more sales and enhance their overall marketing strategy.

Why Wicked?

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Unlocking Marketing Potential


Todd Brown Marketing relies exclusively on Wicked Reports to pull lead conversion and cost data from their Facebook campaigns as well as follow-up sales.

To make better decisions about their ad spend instead of second-guessing, they need to know the initial ROI and long-term value of their Facebook ads.

Because the platform connects to 1st party CRM and sales data, Wicked Reports is the only solution which can reliably provide accurate data.

Wicked Reports gives Todd Brown and his team a significant competitive advantage over companies that don’t have this information. 

Todd Brown Marketing has since doubled their marketing budget and credits the Wicked Reports platform with allowing them to confidently scale their campaigns.

Unlocking Marketing Potential
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Todd Brown Marketing started generating 20 to 30 new buyers daily. That equates to roughly $8,000 to $10,000 sales per year.

  • Understanding customer lifetime value allowed Todd Brown Marketing to spend more aggressively on Facebook ads knowing they would deliver a great ROI over time.
  • They generated a positive return on their investment from day one while acquiring new customers that they could market to for many years to come.
  • They started bringing in new customers just one week into their new campaign, even before they began to scale.
  • They were able to confidently determine that Facebook was the best ad platform for their business (even over email promotions).
  • The insights they’ve gathered have allowed them to optimize their marketing assets and confidently roll out their offer to cold audiences.
Traders Results

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• Save countless time and money from using the wrong solution

• Understand the features of each platform

• Gain confidence of the software that solves your specific pain point


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