Todd Brown Marketing Case Study:
How Wicked Reports Helped Drive 20 to 30 New Buyers Every Day
Scale winning ad campaigns with confidence using customer LTV tracking tools from Wicked Reports
Key Results
“Wicked Reports is playing a vital role by allowing us to see our overall cart value and customer value. By properly understanding not just initial purchase value but the overall customer value, we are able to spend more aggressively on our FB ads to acquire new customers!”
TODD BROWN
Owner, Todd Brown Marketing
Who is Todd Brown?
Todd Brown↗ is a direct response expert who works with some of the biggest names in the industry – from Jay Abraham to Clayton Makepeace and more.
His agency, Todd Brown Marketing, builds customer acquisition campaigns and marketing funnels for clients around the world.
He also publishes marketing resources that customers have used to build profitable campaigns for their own businesses.
Many even fly in to West Palm Beach, Florida to attend a masterclass to learn his renowned E5 Method — a marketing method for generating new customers.
Goals To Achive
Todd Brown Marketing wanted to generate new book buyers at a cost of $30 or less, but was unable to calculate the long-term ROI of their Facebook ad campaign to determine their customer profitability. They wanted to:
Strategy
- Request
Todd Brown Marketing is seeking a solution to effectively track the lifetime value of their ad clicks. They aim to enhance their campaign strategy for promoting their book "The Big Marketing Idea" and intend to launch another book to acquire more customers. Todd Brown Marketing requires a solution that combines Facebook Ads with analytics to track both initial purchase value and overall customer value over time.
- Solution
To address Todd Brown Marketing's needs, we propose implementing Wicked Reports to track the lifetime value of ad clicks. By integrating Facebook Ads with Wicked Reports analytics, Todd Brown Marketing can accurately monitor the performance of their campaigns and gain insights into the initial purchase value as well as the long-term customer value. Furthermore, focusing on desktop campaigns based on recent insights indicating higher conversion rates on those devices can optimize campaign effectiveness.
Why Wicked?
Unlocking Marketing Potential
Todd Brown Marketing relies exclusively on Wicked Reports to pull lead conversion and cost data from their Facebook campaigns as well as follow-up sales.
To make better decisions about their ad spend instead of second-guessing, they need to know the initial ROI and long-term value of their Facebook ads.
Because the platform connects to 1st party CRM and sales data, Wicked Reports is the only solution which can reliably provide accurate data.
Wicked Reports gives Todd Brown and his team a significant competitive advantage over companies that don’t have this information.
Todd Brown Marketing has since doubled their marketing budget and credits the Wicked Reports platform with allowing them to confidently scale their campaigns.
“Wicked Reports has allowed us to see just how profitable these initial ads are on FB. Since receiving this initial data we have more than doubled our budgets, because we have the confidence from Wicked Reports that our ad spends are going to give a great return on investment.”
TODD BROWN
Owner, Todd Brown Marketing
Results
Todd Brown Marketing started generating 20 to 30 new buyers daily. That equates to roughly $8,000 to $10,000 sales per year.
- Understanding customer lifetime value allowed Todd Brown Marketing to spend more aggressively on Facebook ads knowing they would deliver a great ROI over time.
- They generated a positive return on their investment from day one while acquiring new customers that they could market to for many years to come.
- They started bringing in new customers just one week into their new campaign, even before they began to scale.
- They were able to confidently determine that Facebook was the best ad platform for their business (even over email promotions).
- The insights they’ve gathered have allowed them to optimize their marketing assets and confidently roll out their offer to cold audiences.
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