Wicked releases new mission control report with help from our partners at Google
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report...
Henry Reith is an online marketing consultant and entrepreneur from Melbourne, Australia. He runs advertising campaigns for companies in the health, media, and eco-friendly industries.
He’s also the editor-in-chief at Fridge Magazine, a site that provides process-driven guides and strategies that help entrepreneurs grow their startups.
He’s become known for his mantra, “Marketing is a commodity. Process is priceless.”
He’s also made speaking appearances at the Business Systems Summit and Podcast Success Summit, where he’s shared more details on his process-driven marketing strategies.
Henry Reith manages marketing campaigns for clients across different industries, but he was struggling with proving what was working and what wasn't.
Tracking everything manually just wasn’t practical.
Scaled marketing campaigns with confidence
Generated a 350% increase in ROI with one campaign.
Generated a 500% increase in ROI with another campaign
Henry Reith could see that his marketing efforts were bringing in sales for his clients, but he couldn’t accurately measure what was working and what wasn’t.
That’s because the default attribution model for ad networks like Google Ads and Facebook Ads is the Last-Click model, in which 100% of the credit for a sale is assigned to the last touchpoint.
In the Last-Click model, revenue is attributed to the channel that a customer interacted with last before making a purchase. As a result, it ignores the impact of other touchpoints in the sales funnel.
To measure the success of his marketing campaigns, Henry Reith needed to see the whole picture and track more than the last click.
That’s why he turned to Wicked Reports.
Wicked Reports utilizes industry-leading attribution models that track the value of each click across multiple channels over time.
With features like ROI and LTV tracking, Henry Reith can track his ad spend and identify which campaigns were generating the best leads for his clients over time.
He was initially using Google Analytics and tracking pixels to track sales data manually, but this made it nearly impossible to track lifetime value — a metric that Wicked Reports updates in real-time.
Wicked Reports is the only platform that can provide this critical information accurately and reliably because we connect to 1st party CRM and sales data.
Henry Reith credits Wicked Reports with helping his clients increase their marketing ROI.
"This data is great as I can see my Facebook Campaigns for this product have actually been losing me money! With Wicked Reports, we were able to take a new approach to advertising on Facebook."
Henry Reith now uses Wicked Reports to track sales and conversion data for all his marketing clients.