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UMZU Case Study:
Scaling Revenue by 180% with Wicked Reports

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Discover how UMZU leveraged full funnel marketing attribution to achieve remarkable growth


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Key Results

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Customer Acquisition Cost Decrease


Doubled Revenue with Wicked Reports


Reduced Cost Per Lead


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UMZU Overview


UMZU↗ is an ecommerce health supplement subscription company with products for helping men and women balance their hormones.  

Now, they're a top YouTube advertiser in terms of overall ad spend.  

But even with their successes, the UMZU team was frustrated. They discovered that ad platform data was not giving them the information they needed to get positive ROI on their ad spend.


UMZU Overview

Attribution Challenges


This is because ad platforms are “blind” to subscription recurring payments - Umzu’s most valuable customers!

Plus, the ad platforms didn't have the attribution model flexibility and transparency to make confident, profitable ad budget decisions.

Conversions were either missing, over-weighted, or inaccurate.

Attribution Challenges

Solution with Wicked Reports


UMZU needed a reliable, accurate source of attribution data that could help them determine what channels, campaigns, and ads were working and which ones needed turned off.

After just six months with Wicked Reports, UMZU had positive ROI on paid advertising and had more than doubled their revenue with annual revenue increasing 180%.

Solution with Wicked Reports-1
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So, How did UMZU double their MRR?

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With three simple tools they found in Wicked Reports:


Attribution models that work with full funnel marketing


Ability to see attribution across platforms to compare results


More accurate, reliable data for making solid marketing decisions

The ad platforms just weren't capable of providing these three things are critical to the success of eCommerce companies.

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Additional Сoncerns

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Critical Insights

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UMZU uses these critical insights found only in Wicked Reports to scale their Brand:

Accurate Data


Accurate Data

Having an attribution model that is almost directly tied to Shopify revenue and aligned to your marketing goals (not a data scientist’s goals)

See The Forest Through the Trees


See The Forest Through the Trees

The ability to zoom out and look at the Full Impact ROI has helped the UMZU team stay in "full funnel" mode instead of just looking campaign by campaign

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Go Beyond Last Click

UMZU has clarity on YouTube campaign impact on Brand Search


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Doubling Revenue


Within SIX months of using Wicked Reports, UMZU doubled their revenue.

They simply analyzed their data daily and used it to make their best ad buying decisions AND scaled up to be one of YouTube's Top 5 Marketing teams in the world.


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Doubling Revenue

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