Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Thank you for joining Wicked Reports!


Our robots are busy creating your account. When your account is ready, you'll receive an email with log in instructions. This usually takes about 15 minutes.

We've created a helpful PDF guide that walks you through the tracking set up process. Click here to open that PDF in a new tab. Be sure to save it after it opens.

After you log into your account, you'll see a step-by-step outline of the steps you need to take to set up Wicked Reports.

It is extremely important that you get Wicked Reports set up as soon as possible. Please, set aside the time to knock these steps out now so that you can start using insights from Wicked Reports as soon as possible. The sooner everything is set up, the sooner you'll have the data you need to help your business grow. This is the number one factor that determines how much value you get out of Wicked Reports. Please get your tracking set up now.

Remember, if you have any questions about the setup process, you can check out our Quickstart Guide in The Wicked Academy. Don't hesitate to reach out to us with questions — big or small! We are here to help you succeed.

Again, welcome to Wicked Reports!