1st Party data is critical for the future
Attribution must be tied in with 1st party data conversions to exist in 2022
Attribution that relied on 3rd party cookies to track user behavior across the internet will be illegal. Third party cookies are often used to track weaker conversion signals such as view. So the death of the 3rd party cookie will strengthen attribution for the companies that can integrate and rely on 1st party data. First party data provides less data points than 3rd party cookies in some cases, but higher quality data that is verifiable to the advertiser.
Privacy & Tracking
Cookies for 3rd party data providers cannot track users unless the domain webmaster enables them. This will prevent sneaky 3rd party data brokers from tracking you and selling your info.
1st Party Data
First-party data is the data you have collected about your customers or audience, you own and manage. It can come from your own website through cookies or via your app, CRM, customer feedback, in-store beacons, purchases, contact center, point-of-sale communication, or any other information given with the consent of users.
Marketers like to think that all of their campaigns contributed to the sale of course. Counting all touchpoints greatly dilutes the value of the touchpoints that were most significant to the customer.
Wicked vs. other solutions
We use 1st party data lead and sale conversions • attribute subscription recurring revenue • have multiple attribution models to map to strategies• reconcile with ad spend, sales, new leads • calculate ROI & CLTV
Currently tracking $2.6 billion in ad spend across 4,000 websites
What they say
"I started my ecommerce business out of my condo in 2011 and struggled for years to generate any traction from advertising. I could never tell what was working and what wasn’t. But everything changed once I got Wicked Reports installed in my business. Now I make decisions based on data instead of hunches. Wicked Reports allowed us to grow our business to $4 million with only 4 employees! And in the last 90 days, we’ve made over $200k from spending $30k on Facebook ads alone. Wicked Reports helps us increase our conversion rates, lower acquisition cost and double the ROI on our online marketing efforts!"
"Because of Wicked Reports we were able to cut spend in half for re-engagement and doubled customer acquisition and it was super profitable. Most effective month ever! "
"Since we started using Wicked Reports, we’ve gotten much deeper insight into how our many marketing campaigns are performing, all the way down to ROI on each campaign and ad. Wicked Reports saves us both time and money, and we’re happy to recommend them and their team to anyone that’s spending money on digital advertising. It's a game changer for any serious small business. "