Google Ads Attribution
See how your Google Ads are really performing.
LTV and ROI of your search, display, and video campaigns.
The Problem with Google Conversion Tracking
Google is a fantastic small business growth tool if you understand how it fits into your marketing campaign toolkit. The issue with Google Ads is the overly optimistic attribution.
To optimize small business marketing, you need the complete view of your marketing performance. This gives you true ROI attribution and better data. Better data leads to better decisions.
Go beyond conversion counts. With Wicked Reports, you’ll be able to see how your Adwords ads fit into the customer journey. You’ll see at what point in the customer lifecycle each Adwords ad is most effective.
See the long-term impact of an ad. Adwords can’t track repeat purchases or subscription payments so you don’t know the ultimate value of customers an ad creates. This makes it impossible to optimize your ads for ROI.
Turn off ad spend on keywords that don’t lead to customers. Increase ad spend when the clicks turn into leads and sales at high value over time.
ROI and LTV per keyword and display ad placement
Optimize based on customer journey touchpoints
Scale ad spend confidently based on real order data
I’ve paid for the software. I wasn’t given it or anything like that. I’m a paying customer and I thought the tool was useful for my business, and that’s why I was happy to talk about it. And I know that my listeners do place a lot of trust in my opinion, because I’m definitely not foolish with my purchases and I do some research beforehand and I think this has been a successful decision for our business.James Schramko