Printed Kicks Case Study: Achieving a 332% Increase in Google Ads ROI
Discover how Printed Kicks optimized their marketing attribution with Wicked Reports
Key Results
PrintedKicks.com:
A Patriotic T-Shirt Ecommerce Company
Printed Kicks↗ is a family-owned ecommerce company selling apparel and decor online with fun, unique designs for service workers.
They started tracking their marketing attribution↗ using Wicked Reports in June to get the highest ROI possible during the critical 2021 Black Friday/Cyber Monday buying season and beyond.
Facebook and Google Attribution
Did Not Match Actual Revenue
- Request
Printed Kicks faced discrepancies between their Facebook and Google ad numbers reported by agencies and their back-end reporting from Klaviyo and Shopify. This made it impossible to accurately attribute conversions and optimize ad spend. They sought a solution to consolidate reporting and improve ROI.
- Solution
Printed Kicks implemented Wicked Reports. This centralized reporting tool provided accurate insights into campaign performance, allowing for informed decision-making before Black Friday/Cyber Monday. The company experienced significant enhancements in ROI, CPL, CAC, and LTV for new customers acquired during the holiday shopping weekend.
“We couldn't trust ad agency & social platform reporting because our cash reserves weren't telling the same story.”
BEN COOK
Printed Kicks
Accurate Marketing Attribution
Was a Gamechanger
Accurate data from a 3rd party, unbiased marketing attribution software made it easy
for Printed Kicks to discover where their actual sales were coming from.
Unveiling Revenue Streams
Before Wicked Reports, Printed Kicks was unable to identify which of the channels were actually making the sale, since both platforms were taking credit for the same sales.
Accurate attribution↗ that matched real revenue was critical for identifying Google as their highest ROI channel by far. Google was providing the company with leads that were 25% cheaper and 20% higher LTV than Facebook.
“Wicked Reports helped us to see an overall full-scale picture of all our marketing efforts. Any ecommerce business that uses FB or Google Ads should be using Wicked Reports.”
BEN COOK
Printed Kicks
Driving Success
By being able to focus on high ROI campaigns, Printed Kicks was able to optimize their BF/CM campaigns. This helped to not only bring in critical holiday shopping revenue, but also to help them find customers that will continue to buy over time.
The return on their investment in Wicked Reports will continue well into the future. This year’s BF/CM data will help optimize next year’s strategy, allowing for incremental year-over-year improvements in ROI.
All Printed Kicks needed was accurate, unbiased marketing attribution to allow evaluation of marketing performance across channels and campaigns.
“We now have an accurate picture from which we can adjust our advertising.”
BEN COOK
Printed Kicks
Get the Marketing Attribution Playbook
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