The Lido Agency Case Study: Scaling Facebook Ads with Wicked Reports
How The Lido Agency cut their e-commerce client's CPA by 237% using Wicked Reports' first party data and accurate multi-channel attribution
Key Results
“The main reason why I decided to use Wicked Reports and recommend it to our clients is because as an agency owner I wanted to be able to scale effectively. A lot of our clients who come to us have always had trouble scaling based off of Facebook attribution and their metrics”
BILL & MICHELLE PESCOSOLIDO
The Lido Agency
AGENCY CLIENT NEEDED
TO SCALE FACEBOOK ADS
Navigating Attribution Challenges in Facebook Ad Scaling
- Request
The Lido Agency, dedicated to delivering results-driven paid media campaigns for eCom clients like Sober Sis, faced a critical challenge: accurately attributing campaign effectiveness.
Traditional attribution methods fell short, leaving gaps in understanding where campaigns were truly effective and failing to provide a comprehensive view of the customer journey.
- Solution
To overcome these challenges, The Lido Agency turned to Wicked Reports' Multi-touch attribution.
Wicked Reports provided a solution capable of tracking every touchpoint in the customer journey, from initial click to conversion, offering transparency and accuracy that traditional methods lacked.
“The Lido Agency needed a solution which connected all points of a customer's journey and something that saw ALL touch points.
Facebook's single channel view of attribution takes credit for everything which means Sober Sis was spending more and more on ad spend on Facebook thinking that this would help them meet their goal.”
BILL & MICHELLE PESCOSOLIDO
The Lido Agency
How Wicked Reports Helped
Wicked Works Where Facebook Can't
Customer Journey
Wicked Reports tracks the value of ads for SoberSis across the entire customer journey and accurately attribures recurring, long-term revenue. Facebook has no concept of this.
Reduce CPA Costs
The Lido Agency can continuously provide value to Sober Sis (and all their clients) by working for a target CPA - keeping costs low. With Wicked Reports, they can see when CPA becomes too high and completely unprofitable, using the Scale, Kill, or Chill framework.
Complete Picture with FunnelVision
Wicked Reports connects ad spend, clicks, CRM conversions, and sales conversions with transparent, first-party multi-touch attribution. Wicked Reports also offers Full-funnel reporting with FunnelVision ↗ - a way to see how marketing is working on ALL channels.
Case Study Details
Detailed information about The Lido Agency's challenge, strategy, and results with Wicked Reports
STRATEGY
Facebook's pixel is a snippet of code that lets advertisers track sales activity and create custom audiences.
But Facebook's single channel view attributes all conversions to its network, even if they actually play a minor role in the sale.
Facebook's tracking pixel also can't attribute recurring revenue. This meant, that for SoberSis, other marketing channels were being undervalued.
Attributing lifetime revenue to marketing clicks across the customer journey allowed them to scale winning campaigns.
BIG RESULTS
Here’s how Pescosolido Marketing helped OptiHealth turn their Facebook campaigns into a massive success:
Implementing Wicked Reports reduced their CPA costs from $90 to $38 after only two months from using the software. This took their profits from $54,000 in the first month to $91,000 in the third month — their most profitable month for the entire year.
Attributing lifetime revenue to marketing clicks across the customer journey allowed them to scale winning campaigns.
“Wicked Reports is a MUST for anyone running paid advertising, especially agencies.
We love the multi-touch attribution data. We require all of our clients to have Wicked Reports so we can get accurate analysis of ads across multiple attribution points.
Wicked Reports solves the missing data from Facebook due to the IOS tracking.
This is a huge benefit for us as an agency as there are many times without WR we may have turned off campaigns when data proves sales were made in Wicked Reports.”
BILL & MICHELLE PESCOSOLIDO
The Lido Agency