Wicked releases new mission control report with help from our partners at Google
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report...
Pescosolido Marketing is a Facebook ad and social media management agency in Texas. They work with businesses of all sizes and budgets to drive traffic and grow online.
Each marketing solution they recommend is designed to meet the individual needs of their clients, including their budgets and goals.
One of their clients, OptiHealth (a multivitamin supplement company using Shopify to sell their products online and ActiveCampaign for their CRM) was looking to run a successful Facebook marketing campaign.
Pescosolido Marketing manages each aspect of OptiHealth's Facebook campaigns, from writing high-converting ads to creating custom audiences and split testing.
OptiHealth was already spending from $30k to $50k a month on Facebook ads, but was struggling to scale using Facebook’s existing attribution tools alone.
Pescosolido used Wicked Reports’ multi-channel attribution tracking tools to help OptiHealth:
Helped OptiHealth reduce their CPA from $90 to $38.
Grew their monthly profits from $54,000 to $91,000.
Drove a 237% decrease in Facebook Ad Cost-Per-Action
Facebook's pixel is a snippet of code that lets advertisers track sales activity and create custom audiences.
But Facebook’s single channel view attributes all conversions to its network, even if they actually play a minor role in the sale.
Facebook’s tracking pixel also can’t attribute recurring revenue. This meant that, for OptiHealth, other marketing channels were being undervalued.
Pescosolido Marketing needed to see attribution points outside of Facebook to help OptiHealth identify and scale their winning campaigns.
That’s where Wicked Reports came in.
With Wicked Reports, Pescosolido Marketing can track the value of OptiHealth's ads across the customer journey and accurately attribute recurring, long-term revenue — something that Facebook simply can’t do.
Wicked Reports has helped Pescosolido Marketing reduce CPA costs for OptiHealth by optimizing campaigns that deliver high value customers over time.
Wicked Reports connects ad spend, clicks, CRM conversions, and sales conversions using their patent-pending multi-touch attribution platform to provide these insights.
Wicked Reports gives us way more data and attribution points than Facebook does. We also love how Wicked Reports shows the customer journey, which is always great to share with our clients [to show] their Facebook ads are working.
Michelle Pescosolido, co-founder of Pescosolido Marketing
Here’s how Pescosolido Marketing helped OptiHealth turn their Facebook campaigns into a massive success:
The main reason why I decided to use Wicked Reports and recommend it to our clients is because as an agency owner I wanted to be able to scale effectively. A lot of our clients who come to us have always had trouble scaling based off of Facebook attribution and their metrics.