Mastering Diabetes Case Study:
Increasing Revenue by 45% with Wicked Reports
Learn how Mastering Diabetes increased their subscription digital ecommerce product revenue by 45% in less than a year with Wicked Reports.
Key Results
“Your team is responsive and WR gives us the data we need (at the time we need it) to make mission-critical decisions about which advertising campaigns to scale, what to kill, and what to be patient with.”
CYRUS KHAMBATA
Cofounder of Mastering Diabetes
Who is Mastering Diabetes?
Mastering Diabetes↗ is a digital subscription ecommerce company that offers personalized coaching to put clients in immediate control of their diabetes health, helps them gain energy, improves quality of life, and reduces or eliminates the need for medications.
Mastering Diabetes reaches their customers using organic reach, Facebook and Google paid advertising, and their large email list.
Goal
The founder of Mastering Diabetes, Cyrus Khambatta, is NOT a professional marketer. He has a PhD in Nutritional Biochemistry from the University of California Berkley. He build his business because of his own experience with Type 1 Diabetes.
Mastering Diabetes is all about a passion for helping other people manage their diabetes without medication.
Cyrus came to Wicked Reports because he wanted a reliable multi-channel attribution tool to give them insight into WTF was ACTUALLY happening in the business.
Strategic Precision
- Request
Mastering Diabetes wanted to spend their ad budget on people they could actually help - but they didn't know where they were finding those people.
- Solution
Using Wicked Reports, the ecommerce company was able to identify where actual customers were coming from - people that needed their services - and focus those efforts on those key streams of paying customers.
“We have zeroed in on a few funnels that are ROI-neutral and good for lead generation, ROI-negative and proving hard to scale, and ROI--positive and worth investing more to scale to infinity and beyond. Our bottom line is increasing dramatically, and we can now make data-driven decisions WITH CONFIDENCE. That's priceless.”
CYRUS KHAMBATA
Cofounder of Mastering Diabetes
Wicked Results
Discover the unparalleled power of Wicked, your ultimate decision-making ally in business. From pinpointing the most effective advertising campaigns to revealing the pathways to sales and recurring purchases, Wicked provides invaluable insights.
It identifies profitable channels, streamlines user journeys, and enables real-time, data-driven decisions for scaling your business.
Can you name another tool that offers such comprehensive, high-quality information?
WE DARE YOU TO TRY
“I think of Wicked Reports as being the ultimate source of financial data for our company. If I were in ancient Greece, I would go to the Oracle for answers, but now that I'm in modern times, I go to Wicked Reports for answers.
In Wicked I trust. In Wicked we believe. In Wicked we scale.”
CYRUS KHAMBATA
Cofounder of Mastering Diabetes
Get the Marketing Attribution Playbook
• Save countless time and money from using the wrong solution
• Understand the features of each platform
• Gain confidence of the software that solves your specific pain point
