Trifecta Nutrition Case Study: Growing Over 900%
in ARR with Wicked Reports

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Get a full picture of the customer journey and scale with confidence using Wicked Reports’ LTV tracking and revenue attribution tools.


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Key Results

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Grown over 900% in ARR since using Wicked Reports


Instagram followers tracked and tied to revenue.


Ad budget saved through scaling only winning campaigns

Who is Trifecta Nutrition?

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Trifecta Nutrition is the nation’s largest organic meal delivery service. The company uses Wordpress and WooCommerce to manage their ecommerce subscription business and HubSpot to track their customer data.

They offer a variety of macro-balanced meal plan options, including keto, paleo, vegan, and clean eating to health conscious individuals and athletes — all at an affordable price.

Some of the top UFC and CrossFit athletes, including Urijah Faber and Brooke Ence, rely on Trifecta Nutrition to fuel their training and meet their macronutrient goals.

Who is Trifecta Nutrition?

Goals to Achive

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Trifecta Nutrition is an ecommerce subscription-based food delivery service. A lot of their leads take time to buy, so they needed a way to track both long-term sales as well as tie recurring revenue to clicks to inform their marketing decisions.

Goals 1


Understand the entire customer journey across all their marketing channels

Goal 2


Measure the ROI of their marketing campaigns and track customer spending over time

Goal 3


Attribute recurring subscription revenue back to the marketing campaign that created initial awareness, new leads, and re-engaged leads

Goal 4


Show conversion data to their stakeholders in an easy-to-understand manner

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Why Wicked Reports?

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A lead can take weeks or even months to convert

Maximizing Marketing Impact


Trifecta Nutrition relies on Wicked Reports to measure marketing ROI across multiple touchpoints over time.

For instance, with 282,000 Instagram followers, Trifecta Nutrition is constantly working with influencers to generate traffic and grow their business. Wicked Reports enables them to track organic and paid traffic from Instagram and tie revenue to that traffic.

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Trifecta Nutrition, like many ecommerce subscription businesses, relies on multiple marketing channels to reach their audience. 



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Here’s how Wicked Reports has helped Trifecta Nutrition grow their ecommerce subscription business:

The brand has grown over 900% in ARR in the three years since they started tracking their marketing and advertising campaigns with Wicked Reports.

Tracking conversion points in the customer journey allows them to identify and address gaps in their marketing and advertising strategy.

Being able to tie recurring revenue to clicks allows them to scale campaigns that deliver high value customers.

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Get the Marketing Attribution Playbook

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• Save countless time and money from using the wrong solution

• Understand the features of each platform

• Gain confidence of the software that solves your specific pain point


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