This playbook contains:

  • What’s the biggest risk in optimizing for same-day profitability on your paid media?

  • What is the glaring omission when you use CAC as your sole indicator?

  • Which audience and part of your funnel has the most limited visibility, and thus the most opportunity!

  • If a campaign is a negative ROI after 3 days, what should you do?

  • When it can be a major payoff to keep an eye on a specific campaign metric - AFTER you have turned it off



advanced marketers rely on first party data,

not platform metrics 


✓  No more black box reporting

✓  Transparent, accurate, reliable attribution data

✓  Improve ROI, lower your CAC, make more money

✓  Make your paid ads work like they did before iOS