USE ATTRIBUTION TO GROW
This playbook contains:
- What’s the biggest risk in optimizing for same-day profitability on your paid media?
- What is the glaring omission when you use CAC as your sole indicator?
- Which audience and part of your funnel has the most limited visibility, and thus the most opportunity!
- If a campaign is a negative ROI after 3 days, what should you do?
- When it can be a major payoff to keep an eye on a specific campaign metric - AFTER you have turned it off
advanced marketers rely on first party data,
not platform metrics
✓ No more black box reporting
✓ Transparent, accurate, reliable attribution data
✓ Improve ROI, lower your CAC, make more money
✓ Make your paid ads work like they did before iOS