USE ATTRIBUTION TO GROW
This playbook contains:
- What’s the biggest risk in optimizing for same-day profitability on your paid media?
- What is the glaring omission when you use CAC as your sole indicator?
- Which audience and part of your funnel has the most limited visibility, and thus the most opportunity!
- If a campaign is a negative ROI after 3 days, what should you do?
- When it can be a major payoff to keep an eye on a specific campaign metric - AFTER you have turned it off
advanced marketers rely on first party data,
not platform metrics
✓ No more black box reporting
✓ Transparent, accurate, reliable attribution data
✓ Improve ROI, lower your CAC, make more money
✓ Make your paid ads work like they did before iOS
![ROI-report-3@300x ROI-report-3@300x](https://www.wickedreports.com/hs-fs/hubfs/ROI-report-3@300x.png?width=540&height=400&name=ROI-report-3@300x.png)
![lead-magnet-hubspot-size-3 lead-magnet-hubspot-size-3](https://www.wickedreports.com/hs-fs/hubfs/lead-magnet-hubspot-size-3.png?width=1000&height=1000&name=lead-magnet-hubspot-size-3.png)