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Attribution Time Windows built for Ecommerce Brands (especially subscription models)

 

 

Automatic conversion detection and attribution of Shopify and ReCharge sales back to top, middle, and bottom of the funnel paid & owned media campaigns

 

Attribution Time Windows-See It In Action

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Attribution Time Lookbacks 30+ days for clicks, infinite look forward for customer LTV

Attribution Models mapped to top, middle, and bottom of the funnel north star metrics

  • Cold vs warm traffic identified automatically

  • 1st party tracking allows much longer time windows than 3rd party (and won't be obsolete)

  • Continuous update of ROI, ROAS, and LTV when subscription payments recur

  • Identifies top of the funnel traffic that looks unprofitable inside of ad manager reporting (but actually IS PROFITABLE once recurring revenue  occurs)

New call-to-action

reconcile revenue to Klaviyo email profiles and shopify revenue

 

 

ATTRIBUTION TIME WINDOWS BUILT FOR SUBSCRIPTIONS AND POST 7-DAY CONVERSIONS

first click predictive behavior attribution time windows that understand cold traffic conversion time Wicked Reports Accurate Marketing Attribution

 

 

unlimited Customer ltv lookback

Repeat and Subscription Revenue automatically updates full funnel ROAS

 

Wicked Reports Customer Journey Source of Truth for Marketing Attribution Data

 

accuracy drives insights

UNLIMITED ATTRIBUTION TIME WINDOWS OPTIMIZED FOR ECOMMERCE PAID MEDIA STRATEGIES

Customer Lifetime Value impacts Ad Spend ROI - Wicked Reports has easy, advanced integrations that auto-track

Cold traffic takes time to convert

Facebook, Google, and Microsoft Ad Platforms don’t understand, attribute, or report on cold traffic ROI/ROAS correctly for ecommerce brands
RECURRING SUBSCRIPTION REVENUE IS COMPLETELY IGNORED IN AD PLATFORM CONVERSION REPORTING AND ROAS
WICKED REPORTS HAS PATENTS-PENDING IN THIS FIELD.

wicked reports attribution models and time windows specific to paid cold traffic subscription

 

cold traffic is identified in Wicked Reports using klaviyo email profiles

 

cold traffic ads can take weeks or months to be profitable but not with wicked reports

 

SICK OF

SPREADSHEET HELL?

You can't find clarity to optimize your ad spend without accurate data

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Custom time windows on last click lookbacks

2 (1)

Custom time windows on new lead email optin capture lookbacks

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Infinite look forward on cold traffic campaign revenue attribution

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Infinite look forward and automatic detection of subscription revenue

Advanced Customer Lifetime Value Reporting

Shouldn't your attribution reporting be built on your best customers with the highest customer lifetime value?

  • See ROI impact on Google & Facebook campaigns that capturing Klaviyo email optins but have delayed Shopify & ReCharge sales conversions
  • Find most and least profitable months
  • Leverage LTV in your customer acquisition strategy
Wicked Reports Customer Cohort Report Accurate Marketing Attribution

Fanatical Support

⦿  24/5 Live Chat Support

⦿  Dedicated Customer Success Manager + Live Zoom Consulting

⦿  Wicked Insights That Analyze Ad Spend Optimizations

⦿  Wicked Playbooks With Step By Step Action Plans

⦿  Entire Team Rigorously Trained & Tested On Advanced Attribution

See How Easy It Is to Get Critical
Marketing Insights With
Wicked Reports

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