SHOW + PROVE Higher Facebook
ROAS at TOF for your clients
Wicked Reports deep integrations with 1st party CRM data and our customer LTV tracking technologies allow us to report much higher provable Facebook ROAS at the top of your marketing funnel - which is traditionally the toughest area for a media buyer to prove value.
Budgets get shifted down the funnel to improve the blended CAC number - but that causes the flow of top and middle funnel traffic to slow, which then hurts the bottom line, and creates a vicious cycle that leaves revenue on the table for your competition to scoop up - unless you have FunnelVision.
CLIENT IS NOT IMPRESSED
Even though your client already agreed that they needed to allow time for TOF campaigns to convert, they're still putting pressure on you to find TOF sales immediately.
Since sales aren't coming in right away, the client insists you are wasting ad spend at the TOF on Facebook.
SEEING NO SALES?
When your client saw that Facebook Ads Manger is reporting the TOF campaign has ZERO sales, fear kicks in - and so does the micromanagement.
The client demands you turn off the campaign because they can't see any proof that the TOF ad spend is actually working.
If you have FunnelVision, you can educate the client on the customer journey and show them where the conversions happen.
Up to 80% of sales conversions attributed to Facebook occur from clicks NOT in the bottom of your marketing funnel. FunnelVision from Wicked Reports “sees” these clicks that Facebook cannot track.
Wicked Reports shows TOF Facebook ROAS as 7.0 for the same day that Facebook shows ZERO sales. Because Wicked Reports matches the sales with real OrderID from the client's shopping cart, you can prove these 3 sales from Facebook. Every OrderId is attributed.
In this campaign, you can see a click and sale, seemingly from an Attentive SMS. Where was Facebook?
The Facebook click actually happened 3 months before the sale from a TOF campaign!
FunnelVision is also completely customizable! You can set up your marketing funnel on the fly, right in the same screen, and the sales conversion revenue will reattribute immediately.
This means more visibility, insight, and more importantly, increased ROAS at Top, Middle, and Bottom of the Funnel marketing
Ready to prove your value with FunnelVision?