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Accurate Multi-Touch Revenue Attribution built for Ecommerce Brands using ActiveCampaign

 

Attribute Cold traffic Facebook, Google, and Microsoft ad spend to Shopify and WooCommerce revenue you closed with ActiveCampaign owned media SMS and email

 

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RECONCILE REVENUE TO ACTIVECAMPAIGN EMAIL PROFILES AND SHOPIFY REVENUE

Accurate Multi-Touch Revenue Attribution is difficult for a non-expert 

  • Ad level tracking for top, middle, and bottom of the funnel conversions from ActiveCampaign optin conversions and Shopify or ReCharge revenue

  • Continuous update of revenue and ROI when Shopify & ReCharge sales occur and recur

  • Cut wasted ad spend and scale winning paid media - based on accurate data, not conversion tracking fairy tales

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reconcile revenue to Klaviyo email profiles and shopify revenue

 

1 (1)

Easy, 1-minute integrations

2 (1)

Connect Ad Spend ROI to ActiveCampaign owned media delayed email and SMS conversions

3 (1)

Verify and reconcile ActiveCampaign email optins to cold traffic campaigns that generated them

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Connect ActiveCampaign email optin capture to Shopify, Woo, and ReCharge customer LTV

Shopify & Woo revenue Tied to ActiveCampaign Owned Media Conversions

High LTV Customers often appear in your ActiveCampaign Owned Media, then convert later by SMS or email

  • Your cold traffic campaigns work hard to attract and get the email optin toActiveCampaign
  • Then if you convert them via email or SMS (we track Attentive, Postscript, and ActiveCampaign SMS), Wicked chains it all together in our multi-touch attribution models
  • When the revenue occurs in Shopfiy or WooCommerce, we update the ROI of campaigns throughout the funnel automatically
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Advanced Customer Lifetime Value Reporting

Shouldn't your attribution reporting be built on your best customers with the highest customer lifetime value?

  • See impact of capturing ActiveCampaign email optins that have delayed Shopify sales conversions on cold traffic optin marketing
  • Find most and least profitable months
  • Leverage LTV in your customer acquisition strategy
Wicked Reports Customer Cohort Report Accurate Marketing Attribution

Deep Ad Platform Integrations

We push accurate conversion data into Google, Facebook, and Amazon saving you weeks of development

  • Facebook ads that generate ActiveCampaign owned media optin leads are pushed to Facebook Conversion API in 5 minutes after accuracy verification
  • Delayed Shopify & Woo revenue is pushed to Google along with the GCLID so that Google can optimize top of the funnel cold traffic campaigns
  • Google ads that generate ActiveCampaign owned media optins are updated with Shopify & Woo revenue up to 90 days post-click
Active campaign deep integration with Wicked Reports Accurate marketing Attribution

accuracy drives insights

UNLIMITED ATTRIBUTION TIME WINDOWS OPTIMIZED FOR ECOMMERCE PAID MEDIA STRATEGIES

Customer Lifetime Value impacts Ad Spend ROI - Wicked Reports has easy, advanced integrations that auto-track

 

A SINGLE SOURCE OF TRUTH

ALL YOUR MARKETING DATA FROM ALL CHANNELS, ALL IN ONE PLACE

 

Wicked Reports Customer Journey Source of Truth for Marketing Attribution Data

 

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"Nothing is more important than knowing which marketing vehicles are working and which aren't."

Chuckie Gregory

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wicked reports accurate attribution data provide more insight than Facebook ad manager
"We, as an agency, were able to scale our client's business. [Scaling] was almost impossible by using FB data."

Michelle Pescosolido

lido-agency

 

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"Easily save thousands per month turning down or off the wrong campaign and make tens of thousands more turning up the right one."

Bobby Stocks

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ATTRIBUTION TIME WINDOWS THAT UNDERSTAND COLD TRAFFIC CONVERSION TIME

first click predictive behavior

 

Cold traffic takes time to convert

Facebook, Google, and Microsoft Ad Platforms don’t understand, attribute, or report on cold traffic ROI/ROAS correctly for ecommerce brands

Ad platforms merge cold and warm traffic together in their results - this leads to major challenges finding new eyeballs for your brand.

wicked reports attribution models and time windows specific to paid cold traffic subscription

 

cold traffic is identified in Wicked Reports using klaviyo email profiles

 

cold traffic ads can take weeks or months to be profitable but not with wicked reports

 

SICK OF

SPREADSHEET HELL?

You can't find clarity to optimize your ad spend without accurate data

Fanatical Support

⦿  24/5 Live Chat Support

⦿  Dedicated Customer Success Manager + Live Zoom Consulting

⦿  Wicked Insights That Analyze Ad Spend Optimizations

⦿  Wicked Playbooks With Step By Step Action Plans

⦿  Entire Team Rigorously Trained & Tested On Advanced Attribution

See How Easy It Is to Get Critical
Marketing Insights With
Wicked Reports

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