Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Demystify the iOS Updates

Watch this to find out how everything is changing with Facebook advertising:

  • What to expect with campaign structure, targeting, optimization, conversions and measurement.

  • Will your campaign show a conversion as a lead? Add to cart? A purchase?

  • Will Facebook use the user's activity to retarget?

Instant access to the free webinar

and what facebook advertisers need to do to optimize and thrive.

mission-new-leads mission-sales


Optimize ad spend and increase marketing ROI by scaling winners and cutting losers

ROI and LTV calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations.

We map attribution models to marketing campaign goals so you can measure and act on marketing’s impact on the top, middle, and bottom of the funnel.

Connect lead generation to high value customers over time

Everyone knows leads take time to buy - your attribution data should know that too!

We detect new lead generation against your CRM and track lifetime sales across all your shopping cart and subscription billing systems to pinpoint the deserving channel & campaign sky-high ROI that can occur when subscription product customers retain over time.

This is how the pros scale top of the funnel campaigns that aren’t profitable on day 0.


Deep integration with Facebook, Google, and all popular CRM, marketing, e-commerce, and order management platforms.

Googlepartner_logo Facebook_Marketing_Partners_logo_stacked logo-hubspot logo-shopify-1 logo-klaviyo logo-stripe logo-active-campaign logo-infusionsoft logo-paypal-1 logo-woocommerce logo-mailchimp logo-callrail logo-clickend logo-lime logo-ontraport recharge-logo

Reliable Conversion Data as your Source of Truth

You can’t scale growth based on phantom pixel conversions from ad platforms

If you are sick of:

  • Massively over-counted conversions across Google, Facebook,Email, and Organic traffic
  • Phantom conversions you can’t prove or verify
  • Spreadsheet hell

Then you’ll love our patent-pending attribution technology that detects CRM and Sales conversions automatically for the lifetime of your customers.



Ad Spend

Attributed Leads


Attributed Revenue

Attribution models mapped to marketing goals

Get out of the weeds of mathematical attribution models. Jump directly to fact-based decision making based on ROI and LTV.

We have patents pending in our laser-focused attribution modeling that works with your CRM, Sales, and click data across all channels to give you answers based on your unique marketing funnel.




Data Mining that asks, and answers, your critical marketing questions that lead to growth

Optimizations and wasteful ad spend are detected and reported in laser-focused reports along with the next step actions to take.

A few of the questions we automatically answer

  • Where did you find your best customers?
    Which emails are converting best?
  • Where are you losing $?


Cross-channel customer profiles by LTV

Transparent cross-channel spend, click, lead, and sale conversion data you can trust down to the individual customer.

We make Google Smart Bidding Smarter

Wicked Reports partnered with Google to become the 1st Premier Platform Partner to send CRM lead conversion data and GCLID to Google’s pixel to power smart bidding.

This allows you to see actual leads and sales inside of Google ad manager, and design campaigns around them.


We make Facebook last view conversions more true.

Wicked Reports partnered with Facebook to become the 1st Marketing API partner to use Facebook offline conversions for last-view attribution.

We look cross-channel and only give view credit for you when we can trust it.

Wicked Reports allowed us to grow our business to $4 million with only 4 employees! And in the last 90 days, we’ve made over $200k from spending $30k on Facebook ads alone. Wicked Reports helps us increase our conversion rates, lower acquisition cost and double the ROI on our online marketing efforts!
Mark Murrell
CEO, Get Maine Lobster
Because of Wicked Reports we were able to cut spend in half for re-engagement and doubled customer acquisition and it was super profitable. Most effective month ever!
Alice Millard
Growth Marketing Lead, Haute Hijab
Since we started using Wicked Reports, we’ve gotten much deeper insight into how our many marketing campaigns are performing, all the way down to ROI on each campaign and ad. Wicked Reports saves us both time and money, and we’re happy to recommend them and their team to anyone that’s spending money on digital advertising. It's a game changer for any serious small business.
Landon Ray
Founder and CEO, Ontraport




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