Without ROI tracking, you can't be sure your ad and marketing budgets aren't being wasted.
Without LTV tracking, you can't be sure you're targeting the right people or be able to determine who your most valuable customers are.
With Wicked Reports, you get ROI and LTV tracking as well as comprehensive campaign attribution you can trust.
Here's how Wicked Reports can increase your business' marketing and advertising ROI and boost your customer lifetime value.
Ad managers can scale campaigns based on actual revenue and results. You’re taking the guesswork out of your marketing.
With Wicked Reports, you'll get visibility into your business' most profitable and unprofitable campaigns. This will help you manage more effective campaigns.
Wicked Reports enables you to detect which campaigns are driving high LTV customers.
We track leads as they buy, giving you accurate, top-of-funnel ROI data to confidently scale your campaigns. Generate leads with confidence, knowing they will become profitable over time.
ROI (or Return on Investment), is a calculation of how profitable your campaigns or marketing efforts are. ROI is calculated by subtracting the budget of your campaign from its profit and dividing it by the budget.
ROI is crucial in your business' marketing success, as it tells you whether a campaign is successful or not after every factor is included.
An ROI report is a detailed accounting of your return on investment.
It lays out how much money you’ve spent as opposed to how much money you’ve received from your campaigns to show which campaigns are driving the most profit.
LTV (or Lifetime Value), sometimes referred to as Customer Lifetime Value, is the measurement of a customer's potential or existing monetary value to your business.
LTV is based on data which analyzes the net profit you've made (or stand to make) from a customer. It is valuable in determining the true ROI of a particular campaign by looking at its long-term profitability.
You can calculate CLV by using a simple formula. Add up the annual revenue generated by a customer and multiply that by the average customer lifespan. Then subtract the initial cost of acquiring the customer.
However, Wicked Reports' marketing analytics tools will give you the exact LTV of specific customers, so no math or guesswork is needed.