How does the Wicked Reports update improve marketing ROI?
The latest Wicked Reports updates replace "Revenue Illusions" with a high-speed Attribution Operating System. Key features like 5 Forces AI and Advanced Signal for Meta CAPI automate the "Scale / Chill / Kill" decision framework, while localized time zones and nightly caching for FunnelVision ensure global teams can make budget decisions based on "Proof," not "Vibes".
Most eCommerce brands make high-stakes budget decisions using biased or misleading data. At Wicked Reports, we are committed to moving you from "guessing and debating" to "clarity and confidence".
Our product team has delivered a suite of updates focused on speed, global usability, and deep profitability analysis. These releases are designed to help you pass the Attribution Health Check with ease.
For our growing international customer base, this is a game-changer. You can now align your data reporting perfectly with your local business hours.
The Wicked Fix: This ensures your Discrepancy Test remains accurate across time zones, reconciling ad spend with the exact moment revenue hits your bank account.
Speed matters when you're managing a Scale / Chill / Kill rhythm. We've implemented nightly caching for the top 10 most-used views.
The Wicked Fix: Eliminate the "7-Day Trap" by instantly accessing Infinite Lookback Windows to see the full journey from the very first click to the final sale.
Say goodbye to manually sifting through mountains of data. Our proprietary AI analyzes over 200 data points per click nightly.
The Wicked Fix: 5 Forces AI automates the Decision System Test. It identifies which campaigns are truly driving revenue, delivering tactical "Scale, Chill, or Kill" recommendations directly to your dashboard every week.
The quality of data you send to Meta's AI is the difference between "Growth" and "Waste."
The Wicked Fix: This update automates your Retargeting Audit. By sending new customer purchase events based on specific product IDs, you use Signal Architecture to train Meta to find new customers rather than just recycling existing ones.
Existing Customers: Log in now to experience these updates. New to Wicked Reports? See the difference a true Attribution Operating System can make for your bottom line.
FAQ
Wicked Reports' 5 Forces AI converts complex marketing data into clear, actionable directives: Scale, Chill, or Kill. It analyzes over 200 data points per click nightly and delivers specific, reliable recommendations for your campaigns. This structured approach eliminates hours of manual data analysis, allowing you to confidently redirect budget to the highest-profit-driving campaigns instantly.
The Advanced Signal for Meta CAPI allows you to send highly focused, high-fidelity conversion events back to Meta (Facebook/Instagram). Crucially, you can now segment and send events based on new customer purchases and specific products. This trains Meta's algorithm to prioritize finding net-new buyers for your specific products, rather than retargeting existing customers, which dramatically improves your ad performance and Return on Ad Spend (ROAS) for growth campaigns.
The custom Time Zone setting is primarily a benefit for international customers or teams that operate across multiple regions. It ensures that all your reporting, data logging, and FunnelVision insights are based on your specific local business hours. This eliminates discrepancies and ensures that your daily, weekly, and monthly performance reviews are perfectly aligned with your business operations.