Marketing Attribution Expert Scott Desgrosseilliers Reviews 7 Specific Scenarios Of What Happens to Conversions

✅ Is this going to affect campaign structure, ad set targeting, optimization, conversions and measurement?

✅ Will the campaign show the conversion as a lead? An add to cart? A sale?

✅ Will Facebook use the user's activity to retarget?

The next few months will be chaotic. Turn that chaos into opportunity.