We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.
The median number of increased new leads = 935
The median number of increased new lead sales = 343 (!!)
“Median” ensures the stated increases (935 new leads, 343 sales) are robust, meaning half of our users saw this increase or more, indicating a significant and reliable platform-wide improvement in attribution accuracy.
Take advantage of this increased attribution in 3 ways:
#1 – Review your “Potential Missed Opportunities” report…it could be that a lot of the new lead sales we’ve detected came from campaigns you are no longer spending on…might be time to fire them back up??
#2 – Scroll down to “Where did you find your best customers?” report. Since this report specifically detects new lead revenue and ROI vs. spend, perhaps you have some juicier ROI stats to exploit for more gain.
#3 – Go to your ROI report, filter as I have show to the right, and mine for new lead generation gems.
FAQ
What is the primary change in the new lead attribution upgrade?
The upgrade substantially increases the count of new leads and, critically, the number of sales accurately tracked back to the original new lead generation campaigns, leading to more reliable ROI data.
How do the "Potential Missed Opportunities" and "Where did you find your best customers?" reports utilize this upgrade?
These reports now show more accurately attributed new lead sales and ROI, allowing users to quickly identify and reactivate underperforming or paused campaigns that were, in fact, highly effective.
What is the significance of the "median" increase in leads and sales?
The median means that 50% of Wicked Reports users experienced an increase equal to or greater than the numbers cited (935 new leads / 343 sales), confirming the upgrade’s effectiveness is widespread and reliable, not skewed by a few outliers.