attribution habits & ML automation
I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help...
With Apple's changes, did your Facebook campaigns quit performing the way they used to?
It is terrifying to even think about spending money on ads that aren't doing well.
Discover how to navigate the IOS update changes while gaining critical insights on how these updates affect your sales and growth.
WATCH THE FREE WEBINAR
THESE GUYS 👇 CONTINUE TO SEE BIG ROAS EVEN WITH THE IOS UPDATE CURVEBALL
Wicked Reports showed a true picture of the customer journey for our highest value customers. They discovered how to generate higher value leads [on Facebook], which provided the opportunity to nurture the most lucrative future clients instead of focusing just on first-click results.
With Wicked Reports, Club Early Bird can connect ad spend, clicks, CRM conversions, and sales conversions using their patent-pending multi-touch attribution platform. These insights make it easy to determine whether to scale, kill, or chill a campaign.
ClickFunnels was investing in paid ads to increase their revenue, but struggling to scale those ads. They chose Wicked Reports because they wanted to identify insufficient advertising spend and track revenue to ad spend accurately.
BY RELYING ON THIRD PARTY DATA, YOU RISK ...
WICKED REPORTS USES FIRST PARTY ATTRIBUTION DATA, SO THAT...[THIS WONDERFUL TRACKING HAPPENS]
YES. EVEN ON FACEBOOK, AND EVEN IF THEY OPTED OUT OF TRACKING.
✔️ Facebook is not giving you the data needed to scale your ads and you're making marketing decisions in the dark
✔️ You want to understand how and why Facebook data reporting looks different now (and if you need a first-party attribution solution)
✔️ You want to get ahead of your competition by understanding marketing data tracking challenges and technology
I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help...