Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.

See Your data in a way that makes sense to you

By default, Wicked ROI Reports show a ton of data points that you can use to analyze your ad spend. Every business is different in how it decides the best use of marketing dollars. And that means every business values differently how it sees and uses all those points of information.

This new feature for columns within the ROI report allows you to manage which columns you see. Simply click Manage Columns in the top left corner of the report, toggle which ones you'd like to show or hide, and voila! 

Want to see columns in a particular order? You can do that, too. Just drag and drop them in your preferred order. 

The best part is, the changes appear in real time and are auto saved - you'll see them every time you log into your Wicked Reports dashboard. 🔥

FAQ

What primary benefit do Customizable Columns provide to a marketer?

Customizable Columns allow marketers to filter out unnecessary metrics and reorder critical data points based on their unique business needs. This personalization simplifies the dashboard, enabling faster analysis for crucial marketing decisions like scaling or killing ad campaigns.

How do changes made to the columns in the ROI Report get saved?

Changes to column visibility and order are auto-saved in real-time. Once you set your preferred configuration, it will remain saved and visible every time you log into your Wicked Reports dashboard, ensuring consistency across your sessions.

What types of changes can users make using the new Manage Columns feature?

Users can make two primary changes:

1. Toggle Visibility: Show or hide any data point available in the ROI Report.

2. Reorder Data: Drag and drop columns to display them in the exact sequential order preferred for custom analysis.