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All things Attribution and how to be Wicked Smart

Wicked Data Cleanup

Wicked Reports is cleaning up your data! We introduced organic traffic attribution, now we are introducing three other ways we are tidying up our data.

Organic Attribution

Wicked Reports announces organic traffic attribution. To allow easy analysis between organic traffic, paid media, and email traffic, Wicked Reports maps inbound clicks to a set of 5 UTM tracking parameters.

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