We use 1st party data conversions because they are real, verifiable, and the highest signal of intent. Also, they are going to remain legal!
We find there are generally few real 1st party data conversions vs. the 3rd party data conversions being reported on by various pixel conversion trackers.
Each morning we pull all the 1st party data conversions from the previous day and attribute them with our various attribution models that inform different marketing strategies. We match up the conversion revenue from 1st party data against the marketing spend to calculate ROI at the source, campaign, and ad level.
Our 1st party data conversions allow us to give the correct revenue value for each conversion, calculate lifetime value immediately, and attribute high value subscription customers more easily.
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