SMART Attribution

Increase ROI and Scale your business with smarter marketing!


Do you want to better understand your marketing results?

Wicked Reports offers a  simplified way to track multi-channel marketing activities so you can see what is and isn’t working. We track the whole customer journey and provide concrete long term Wicked sourced ROI data not available anywhere else. 

Multi-touch Attribution

Our multi-touch attribution models are designed to highlight the highest revenue signals to the most important actionable steps in a marketing funnel.  SMB marketers generally acquire leads that take time to buy. Our direct integrations to popular SMB CRM and order systems allow us to automatically create 1st party data conversions and track lifetime value back to those conversions.  

Organic Traffic Attribution

Wicked Reports tracks all inbound clicks that start a user session on your web properties where our script is installed.  

If that inbound click becomes a lead or sale within your attribution time window settings, the inbound organic click will get attribution credit per the rules of all the various Wicked attribution models.

Track Live Event ROI

Wicked Reports can track the ROI on live events back to the paid ads, emails, and custom marketing efforts to get attendance to the live event.  

Missed Opportunity Report

“Did you turn off campaigns that are now bringing in revenue?”  We can answer this question because of our attribution models that incorporate customer lifetime value.  Perhaps turn these campaigns back on.

Predictive Behaviors Report

We data mine for patterns to help you in all phases of your marketing. Buying Day and Time shows what day and time your customers have bought in the past.  This informs when you want to send emails and run PPC campaigns.

Learn how Wicked Reports SMART Attribution can help you learn what marketing activities are working and which are NOT working so you can increase ROI and scale your business.