There’s no denying the scope and reach of Amazon. It is a behemoth in the online retail space.
With 125 million Prime members, selling on Amazon is a tempting opportunity. But we’ve seen how Amazon can easily undercut its own sellers - preventing them from actually making a sale.
So if you’re an ecommerce brand making $10M a year, will selling on Amazon be good for your business? Today, Dr. Robin Gaster, author of the book Behemoth: Amazon Rising, talks about his book to lend us some insights about this platform giant.
Before you decide to put up your store on Amazon, listen to this eye-opening episode here.
A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising.
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