When you pair the sales attributing power of Wicked Reports with Google AI bidding, you’ve got a conversion machine to be reckoned with. Wicked Reports’ Scott Desgrosseilliers is back with the low-down on this potent combination.

In today’s episode, we pick up where we left off with the last interview by taking an even deeper dive into how to better understand what is (and isn’t) working with paid traffic, lead generation, and conversions.

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark. For example, how long does it take your audience, on average, before they make their first purchase?

This is big! The rollout of Facebook “Offline Events” is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

As a business owner, you want to know what brings in the profits, so you can do more of the same. That’s exactly what Scott Desgrosseilliers’s software

It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a horse’s odds of winning a particular race are calculated, to equal Scott Desgrosseilliers recipe for online business success today.

In episode 73, I talk sales tracking and conversion optimisation with Scott Desgrosseilliers, from Wicked Reports

Scott Desgrosseilliers created Wicked Reports to help business owners transform sales and marketing data into answers and actions.