New ROI fields release – March 26 2020
- March 26, 2020
Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:
- Speed improvements on the ROI campaign and ROI ad/email level reports
- 8 new marketing attribution ROI fields on our ROI report
- Easily look at cost to acquire a customer vs. average order value
- Subscription companies – see the breakdown of new subscription sales, non-subscription sales, and existing subscription rebills.
All of these insights are available at the campaign, ad, email, keyword, adset, and ad group levels of reporting! Let’s take a look at the new fields.
Watch here or scroll below if you prefer to read:
Average Order Value = We take all campaign revenue divided by all orders, so you know the average value of each order.
New Customer CPA & Counts = We breakout the new customers acquired, and the cost to acquire those specific customers.
All Customer CPA & Counts = We look at all customers acquired, and the cost to acquire them.
Subscription vs. Non Subscription Order Segmentation = If you are a subscription company, you will now know the source of new subscriptions vs. recurring billed revenue attribution.
Let’s look in details at how to use each of these fields to improve your marketing ROI.
Average Order Value
New & All Customer Counts and CPA
Subscription Order Segmentation
“I started my ecommerce business out of my condo in 2011 and struggled for years to generate any traction from advertising. I could never tell what was working and what wasn’t. But everything changed once I got Wicked Reports installed in my business. Now I make decisions based on data instead of hunches. Wicked Reports allowed us to grow our business to $4 million with only 4 employees! And in the last 90 days, we’ve made over $200k from spending $30k on Facebook ads alone. Wicked Reports helps us increase our conversion rates, lower acquisition cost and double the ROI on our online marketing efforts!”
“Because of Wicked Reports we were able to cut spend in half for re-engagement and doubled customer acquisition and it was super profitable. Most effective month ever! ”
“Since we started using Wicked Reports, we’ve gotten much deeper insight into how our many marketing campaigns are performing, all the way down to ROI on each campaign and ad. Wicked Reports saves us both time and money, and we’re happy to recommend them and their team to anyone that’s spending money on digital advertising. It's a game changer for any serious small business. ”