Marketers want and need to have a better understanding of how their ad dollars are being spent beyond click, views, impressions and ad platforms. Wicked’s SMART attribution is a more advanced solution for today’s complex media world.

We enable you to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals.

You Get Actionable Insights such as:

  • which channel works best at the top, middle, or bottom of the funnel
  • which campaigns and ads create the most long term revenue for your company.

To truly understand the value of each consumer interaction with your brand, it’s not enough to count impressions, eyeballs or measure the effectiveness of your digital marketing using the consumer’s last interaction with your brand (i.e., last-touch metrics). You need to know the effectiveness of each marketing touchpoint in every consumer journey regardless of where those touchpoints occur. 

It’s incredibly important to capture the full journey, every touchpoint to the last click, and include those touchpoints deterministically. It’s not about consuming every bit of data, but consuming the right data and having the ability to identify when things are working.

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Learn how Wicked Reports SMART Attribution can help you learn which marketing activities are working and which are NOT working so you can increase ROI and scale your business.

See it in action Watch 2 min video