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Reaching great growth moments in a business, whether you’re an ecom or a SaaS startup, is an amazing experience.

But growth isn’t easily attained as we have seen other companies who have struggled. To help with this, I’ve decided to invite the marketing mastermind behind Infusionsoft’s fast-tracked growth.

Greg Head, who is now running marketing consulting business Scaling Point, and SaaS community resource, Gregslist, joins Scott to talk about marketing strategy and tactics for achieving scale.

If you want to be on your way to hyperfast growth, then this episode is perfect for you. Tune in!

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Greg Head Website (https://greghead.com/)
• Gregslist Website (https://gregslist.com/)

Episode Highlights:

1. Greg’s vision for Gregslist [01:12]
2. His experience of growing companies to $100M [03:04]
3. The biggest challenges for marketers [05:08]
4. The secret to scaling is by narrowing in [08:51]
5. Marketing is about deliberately pushing things forward [10:42]
6. Buyers want a special point that hits them hard [13:20]
7. How Greg’s dashboard looks like [17:05]
8. Which numbers are most important? [19:53]
9. What to do when marketing isn’t working [24:25]
10. To scale, you have to sharpen and focus [28:10]

About Our Guest:

Greg Head is the CEO of marketing consulting company Scaling Point and also runs Gregslist, a curated up-to-date list of local software companies. Greg is most notably known as Greg Head from Egghead, a software retailer where Greg started his sales career. In his 30-year career in the software and technology business, he has been part of 3 great startups that have scaled and cumulatively created over $2B in total revenue.  

Feel free to connect with Greg through his LinkedIn.

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.