See how your Google Ads are really peforming.
LTV and ROI of your search, display, and video campaigns.
Accurately track Adwords… without hiring a programmer.
Google is a fantastic small business growth tool if you understand how it fits into your marketing campaign toolkit.
The issue with Google Ads is the overly optimistic attribution.
Small business can make a lot more money with Google Ads when they see the impact over time, attributed in a small business optimal way (without requiring a Phd in Math!)
Go beyond conversion counts.
With Wicked Reports, you’ll be able to see how your Adwords ads fit into the customer journey. You’ll see at what point in the customer lifecycle each Adwords ad is most effective.
See the long-term impact of an ad
Adwords can’t track repeat purchases or subscription payments so you don’t know the ultimate value of customers an ad creates. This makes it impossible to optimize your ads for ROI.
Real-impact ROI reporting for Adwords
Connect Adwords clicks to actual customers, orders, and revenue.
The most realistic Google ad tracking
Wicked Reports uses patent-pending People-Based Tracking technology to map Adwords clicks to real customers in your CRM. You’ll know which ad created which customers, and the lifetime value of those customers, so you can see each ad’s impact on your bottom line. You’ll know exactly which ads are bringing you your highest value customers.
See the real ROI of each ad
As your customers make purchases and repeat purchases, the value of those orders is attributed back to the Adwords ad that was responsible for finding the customer. You’ll know the exact, long-term ROI of each of your ads. The ROI automatically updates as new orders are placed and subscription payments are made. Now you can optimize your ads based on their value to your business, instead of a conversion count that’s limited to a small window of time.
See the impact of your Adwords ads on each customer’s journey.
Untangle Adword’s effect from the rest of your marketing and advertising.
See how it all fits together.
You know Adwords is working, but what role does it play in creating a new customer? With Wicked Reports, you’ll understand how your Google advertising works together with the rest of your marketing to create new customers.
Have your Adwords reports been misleading you?
The problems with pixel-based conversion tracking.
Pixels are inaccurate
Your critical conversion data is corrupted by people accidentally triggering the pixel multiple times, people using ad blockers, etc.
Only a tally
Configuring Adwords to capture the value of a purchase is a technical process that involves hiring a programmer. With only pixel counts, you don’t know the ultimate value of the purchase. It’s simply a total of how many times something happened. Pixels can’t report on the complex journey that led a customer to making a purchase so they’re telling a sliver of the full story.
Limited to a slice of time
Pixel reporting looks at a thin slice of time and ignores long-term revenue — a critical part of the ROI equation. It ignores repeat purchases or subscription payments. This makes it impossible to tell an ads true contribution to your bottomline over time and you don’t know the lifetime value of the customers the ad is bringing you.
Taking credit where none is due
Adwords cannot see your other marketing. So, regardless of whether Adwords is actually responsible for the sale, it’s going to take credit if the customer recently saw an ad. Even if the sale was really driven by your email marketing or social media activity. This makes accurate attribution impossible.
Learn why Google Adwords reporting make it difficult to optimize your ad spend
Facebook and Google only have visibility into their ads. They aren’t able to see all the other marketing processes that you have in place. This means that, regardless of whether a conversion was driven by an email campaign you recently sent or a tweet your company posted, they’re going to take credit for the conversion if that customer saw an ad at any point in time in the last 28 days. A Facebook ad may not have been the first click or the last click, but it’s going to take full credit. This can lead to bloated conversion counts that can mislead you into thinking Facebook is more effective than it is. Meanwhile, you’ll undervalue your other marketing efforts.
Facebook and Google are in the business of selling advertising. It’s in their interest to take credit for as many conversions as possible. They’re not interested in giving you an acccurate picture of how your advertising and marketing work together. This is why a multi-channel attribution solution like Wicked Reports is so important. Wicked Reports can see the big picture, how everything works together, and give attribution credit where it belongs giving you accurate, balanced insight into your marketing’s true performance. If a Facebook Ad drove the first click but an email campaign drove the conversion, Wicked Reports will show you that. This means you’ll know how your Facebook Ad, email marketing, and other marketing efforts are really performing. Only with that accurate data can you begin to effectively optimize your marketing and ad spend.