Lifetime value of Facebook new leads

  • February 18, 2020

Facebook reporting only looks at a thin slice of time. This means you aren’t seeing the long-term impact of an ad. And, Facebook can’t see the value of a customer over time, so it’s only reporting the conversion it can see. This can cause you to undervalue ads that have a long-term impact and overvalue ads that only produce results in the short-term.

Learn how Wicked Reports SMART Attribution can help you learn which marketing activities are working and which are NOT working so you can increase ROI and scale your business.

See it in action Watch 2 min video