What is ROI in Digital Marketing

Marketing Effectiveness

A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

Accurately tracking the ROI of your digital ad spend can be a challenge

if you don’t know what you’re doing.

Companies are using their dollars to show the wrong ads to the wrong people at the wrong times.

If you want to avoid making the same mistake, you need to be measuring the digital marketing ROI of all your campaigns. ROI data will help you spend your money where it has the biggest impact as well as scale down or pause campaigns that are wasting your ad budget.


You need a simple, affordable tracking system
that doesn’t require a huge budget, skilled technical help
and a staff of data analysts to understand.



People-based tracking from Wicked Reports solves these problems with patented software that takes a different approach to tracking marketing programs. It’s designed for marketers and priced for companies that want to ease their way in and grow along with their sales funnel.

For the first time you get the data you need, when you need it and in reports that are easy to understand. You even get intelligent analytics that can understand your English-language questions.

These solutions make a huge difference for accuracy, affordability, reliability, ease of use and speed of reporting in small companies, medium-sized enterprises, agencies, and consultancies.

Wicked Reports even provides marketing training programs that help you understand how to grow your business profitably.

Start now with Wicked Reports and you’ll never look back

Learn how Wicked Reports
SMART Attribution

can help you learn what marketing activities are working and which are NOT working so you can increase ROI and scale your business.