Understanding how much money your leads continue to spend with you is an extremely important data point.
If over time Leads that you find through Source A tend to spend way more money faster than Leads who were found through source B, you would likely want to focus your efforts on Source A Leads.
Our Cohort Analysis Report was created to answer this very question.
Without bringing in the true lifetime value of your customers you are wasting money and not spending enough to get the best customers and leads that are valuable for your business.
Wicked Reports show which ads create the most long term revenue for your company.
Tracking cohort groups over time reveals the true ROI of your marketing spending.
This report shows your days until you break even by your monthly cohort behavior. Find the cohorts where you break even the fastest and make sure your current marketing strategy reflects the tactics you used for those cohorts.
Track increase in value over time to see what you can pay for a lead
“I started my ecommerce business out of my condo in 2011 and struggled for years to generate any traction from advertising. I could never tell what was working and what wasn’t. But everything changed once I got Wicked Reports installed in my business. Now I make decisions based on data instead of hunches. Wicked Reports allowed us to grow our business to $4 million with only 4 employees! And in the last 90 days, we’ve made over $200k from spending $30k on Facebook ads alone. Wicked Reports helps us increase our conversion rates, lower acquisition cost and double the ROI on our online marketing efforts!”
“Because of Wicked Reports we were able to cut spend in half for re-engagement and doubled customer acquisition and it was super profitable. Most effective month ever! ”
“Since we started using Wicked Reports, we’ve gotten much deeper insight into how our many marketing campaigns are performing, all the way down to ROI on each campaign and ad. Wicked Reports saves us both time and money, and we’re happy to recommend them and their team to anyone that’s spending money on digital advertising. It's a game changer for any serious small business. ”