Club EarlyBird Case Study:
Achieving 240% Revenue Growth with Wicked Reports
Discover how Club EarlyBird leveraged Wicked Reports to skyrocket their ecommerce revenue
Key Results
“There was one thing I was shown that made us go with Wicked (we had demos with Hyros and Segmetrics as well). And that was the direct integrations with the different platforms we use. The big one was Recharge as Hyros does not have that integration and wouldn't be able to track any subscription sales. But overall, the direct integrations save a lot of time and make it much more simple to get started.”
CHUCKIE GREGORY
Founder of Club EarlyBird
Who is Club EarlyBird?
Club EarlyBird↗ is a subscription ecommerce company that sells "morning cocktails," a product to help people start their morning happy & energized. Club EarlyBird mainly advertises on Facebook, Google and Snapchat. Their CRM is Klaviyo.
Goal
Club EarlyBird was spending about $40,000 a month on advertising using Facebook Google, and Snapchat.
They weren't sure which channel and campaigns were bringing them the most revenue. The first month with Wicked Reports all three channels were averaging about 138% ROI.
They were looking for a solution that would:
Allow them to bring all their attribution for sales from various sources to one place.
Get accurate attribution data.
To see the ROI of individual ads so they could determine which campaigns to kill or scale.
Strategy
- Request
Club EarlyBird sought a solution to consolidate their advertising channels and CRM data, aiming to streamline data analysis and enhance decision-making processes. They recognized the critical importance of accurate data in optimizing their advertising efforts and maximizing ROI.
- Solution
Wicked Reports enabled them to integrate their advertising channels and CRM seamlessly, providing comprehensive insights into their marketing performance. With Wicked Reports, Club EarlyBird gained clarity on the effectiveness of individual campaigns and channels. This empowered them to identify winning strategies, scale profitable campaigns, and optimize their ad spend with confidence.
Why Wicked?
With Wicked Reports, Club EarlyBird can track subscription sales using integrations directly the different platforms they use (like Recharge).
Wicked Reports connects ad spend, clicks, CRM conversions, and sales conversions using their patent-pending multi-touch attribution platform to provide these insights.
This makes it easy to determine whether to scale, kill, or chill a campaign.
“It's becoming kind of our mission control for our business. It's the first thing I check each morning to determine how the previous day went.
What worked... what didn't.
It's especially important for testing new channels and new ads.”
CHUCKIE GREGORY
Founder of Club EarlyBird
Club EarlyBird’s RESULTS
Maximizing Campaign Success
Here’s how Club EarlyBird turned their campaigns into a massive success:
• Implementing Wicked Reports increased their customer LTV from $68 to $74, just by being able to focus on campaigns that bring in more high value subscription customers and fewer one-time buyers.
• Took their revenue from $188,000 in the first month to $416,000 in just six months.
Attributing lifetime revenue to marketing clicks across the customer journey allowed them to scale winning campaigns.
Learn club early bird's strategies with the Marketing Attribution Playbook
• Save countless time and money from using the wrong solution
• Understand the features of each platform
• Gain confidence of the software that solves your specific pain point
