ReCharge Integration

ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports.  This integration is our first automatic, do absolutely nothing, integration for our clients.  

WHAT DOES THIS MEAN?

It means we are already identifying your subscriptions in Shopify and attributing them correctly, and you don’t need to do a thing.

Subscription recurring revenue and Wicked Reports attribution is a match made in heaven. 

ROI Report & Linear Attribution

2020 Product Update

Enhanced ROI Report & Linear Attribution

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

ROI Report Enhancements

HELP TEXT – each attribution model is explained outlining the specific rules and which clicks, leads, and sales are eligible.

SUMMARY SECTION – easier to see totals that align with Mission Control.

NEW CUSTOMER CPA – CPA is now broken out so you can see new customers vs. all customers.

Linear Attribution Model

A much requested multi-touch attribution model that gives each touchpoint along the path to purchase an equal share of the credit. This allows for analysis of campaigns and accounts for multiple interactions, but you lose the ability to optimize for specific channels when all are considered equal. You can find more information here

New Feature: Tracking Page Validator & Other News

Tracking Page Validator

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator. This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Why?

This new feature makes it easier:

  1. to track URLs from a campaign
  2. test URLs that don’t have clicks
  3. test email opt-ins

All from the ROI Report! Check out the video below to learn more about the Tracking Page Validator!

Other items from the video:

  1. Organic Attribution
  2. WGCO
  3. Further enhancements to ROI Report
  4. Linear Attribution
  5. Other product enhancements

Wicked Data Cleanup

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Removing Google Analytics (GA) Data

Yes, you read that correctly, we are removing GA data from Wicked Reports. GA data was initially leveraged back in 2014, when for technology reasons, we weren’t able to track all the click counts you may have. However, over the past few years, we have upgraded our systems and improved the product that we can now better track click counts (email, etc). We’ve also noticed that Google Analytics brings in a lot of data that we can’t help our clients with. For example, there is a lot of unusable data from GA, like clicks from bots, that we don’t use in Wicked Reports. Also, clicks are overcounted as we count clicks and GA has their own rules for counting clicks which has caused issues for our clients. Ultimately, we couldn’t use GA data for any attribution health!

Benefits of removing Google Analytics

  1. As we will no longer be pulling data from GA, our morning processing time will speed up! This means you will get your data faster!
  2. Eliminates double counting of clicks
  3. Eliminates data that doesn’t relate to marketing attribution, which is why you are using Wicked Reports!
  4. Google Analytics is great for user behavior analysis but that’s not our focus. We focus on providing the best marketing attribution analysis in the industry and only show you what we track!

What to expect with this new change

  1. All GA will be removed from your account. You won’t have to do anything on your side.
  2. We have removed GA authorization from the authorization page.
  3. Your click counts will change, but the click counts we are providing are the actual Wicked Report clicks that one of your customers clicked on.
Contact Pre-Wicked Cleanup

Why do we need to clean up Contact Pre-Wicked?

Back in 2015, when we only had single point attribution models, we setup the attribution for your data prior to joining Wicked Reports in an easy to understand format. However, with our new full impact model where we are looking at multiple attribution points at once, this was causing double counting or over-reporting on things that weren’t tracked when in actuality we tracked more than it shows because we over-reported things we didn’t track.

What to expect with this new change

  1. We have renamed Contact Pre-Wicked to Pre-Wicked and it will correctly attribute revenue prior to you joining Wicked Reports.
  2. Your revenue reconciliation for any given day will add up correctly.
  3. We’ve introduced a new term called Unattributed, that will show your clicks, sales, and revenue that do not have any attribution. You can now easily see where you might be missing some attribution. Which leads to…
Introducing Attribution Health

In Mission Control, we are now offering you the ability to see your attribution health. This will provide you some insight as to whether you are receiving “enough” attribution or not. In this case, enough is being determined by comparing the percentage of new orders in your account that are being attributed to your marketing efforts to the average attribution across our entire client base for the past 30 days. This compares your attribution to hundreds of thousands of orders each month! Below is an example of the Attribution Health Indicator.


To read more about the new attribution health indicator and explain in more detail about each category, please visit our help document.

Organic Attribution

Organic Attribution

Wicked Reports announces organic traffic attribution.

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Benefits and Focus of the Organic Tracking

  1. Marketing attribution of inbound organic traffic that generates leads and sales.
  2. Lifetime value of Organic Tracking sources.
  3. Lifetime value of specific inbound landing page URLs that generate high value customers over time.
  4. Lifetime value of key Referral sources and URLs.
  5. Connecting inbound organic traffic to lead generation that becomes high value customers over time.

How to activate

  1. Go to your settings page for your account and turn Organic Tracking on.
  2. As always, the Wicked Reports tracking script should be on all web pages, lead generation forms, order forms, shopping cart pages, and landing page technology.

Important note about Wicked Organic Traffic Attribution vs. Google Analytics

  1. There will be no attempt to match or correlate to Google Analytics click counts, goals, or reporting. Organic traffic attribution is about valuable marketing attribution data only.
  2. This is NOT funnel tracking, user behavior tracking, bounce rate, or any other website metric that Google Analytics already does quite well.

How Wicked Reports Organic Traffic Attribution Works

Wicked Reports tracks all inbound clicks that start a user session on your web properties where our script is installed. If that inbound click becomes a lead or sale within your attribution time window settings, the inbound organic click will get attribution credit per the rules of all the various Wicked attribution models.In the event Wicked already has a paid media, email, or UTM tracked click in the attribution time window, the inbound organic click is ignored.

Organic Traffic Attribution UTM mapping

To allow easy analysis between organic traffic, paid media, and email traffic, Wicked Reports maps inbound clicks to a set of 5 UTM tracking parameters. For all traffic sources below, the values of the UTMS auto-mapped by Wicked Reports for your inbound traffic are listed. This auto-mapping is used whenever we detect inbound organic traffic only.

Organic Traffic Source Source Medium Campaign Content Term
Google search Google Organic Organic Search Landing Page URL stripped of query params Organic traffic
Facebook Facebook Referral Social Landing Page URL stripped of query params Organic traffic
Direct Direct Direct Direct Landing Page URL stripped of query params Organic traffic
Referral Referring URL Referral Referral Landing Page URL stripped of query params Organic traffic
LinkedIn LinkedIn Referral Social Landing Page URL stripped of query params Organic traffic
Instagram Instagram Referral Social Landing Page URL stripped of query params Organic traffic
Bing Bing Organic Organic Search Landing Page URL stripped of query params Organic traffic

What Organic Traffic Attribution Data Looks Like Inside Wicked Reports

The sales from organic inbound traffic, that generated leads that became customers, is also segmented between new sales and subscription rebills.

You can click on the leads and sales to get verifiable 1st party CRM and Shopping Cart data behind the attribution. In the screenshot below, these are the sales that have come from referrals.

Organic Search attribution results broken down between Google, Facebook, and Ask

Referral data shows the top referring domains from an attribution perspective

Some notes on these screenshots above:
  1. Yes, there can be sales without clicks or leads during the reporting time period. This means that Wicked Reports captured the new lead generation or existing lead reactivation click PRIOR to the reporting time period, but the order occuring WITHIN the time period. LIfetime value people!
  2. Sometimes organic inbound referral traffic data can be messy. Referral tracking only knows the last known domain before a user session begins and our tracking script loads. We can only report the data given to us.
  3. Organic tracking is helpful and directional, but paid media, email, and UTM-tagged traffic is usually more actionable.

Podcast Attribution – How to track clicks, leads, and sales for a podcast episode

There a couple of ways to connect podcast episodes to leads and sales using Wicked Reports.The quick version for those that are familiar with Wicked Reports technology – put unique UTM links on your emails, texts, and social posts about a podcast episode.  Wicked Reports will connect the unique UTM tracking links to contacts in your CRM and sales from your shopping cart.

There are 3 valuable data points you will get.

  1. Podcast episode link clicks.
  2. Podcast episode link clicks that find leads.
  3. Podcast episode link clicks that convert sales.

For each of those data points, the raw number of clicks, leads, and sales helps you determine interest and bottom line value to your business.

When the clicks, leads, or sales are higher than average, this means you have struck a nerve in your audience. Do MORE of that podcast content AND type of marketing for your podcast.

When the clicks, leads, or sales are lower than average, something missed the mark with either the podcast content or the marketing of that podcast.

If you need a primer on UTM tracking links, here is Google’s reference. We will use this to build the tracking link for a podcast episode below.

When sending an email about a podcast, it’s important to construct the link the correct way.

As an example, let’s use the great podcast host James Schramko and this particular episode I was on:  https://www.superfastbusiness.com/business/590-the-top-conversion-tips-after-1-5-billion-dollars-in-sales-and-retention-tips-with-scott-desgrosseilliers-from-wicked-reports/

Step 1 – Paste the link into the link field of the URL Builder:

 

Step 2 – Set the campaign source.  I see a lot of people type in “Podcast” here.  I disagree.  You are going to spread the news of your podcast on a number of marketing sources, so don’t make that mistake.  You should put “Email” if the source of the link click is from your email software.  You’ll indicate podcast in a different field.

 

Step 3 – Medium. This is the delivery mechanism of the link.  Since you are emailing this out, put “email” again just like you did in Source

.

Step 4 – Campaign Name. Finally, you can indicate this is about a podcast.  If your podcast just got produced, you are probably ready to shout out the news on all available platforms.  For our example, I’m assuming you are broadcasting this podcast link via email.  I’ve input “podcast-episode-broadcast”.  Notice I used a “-” between each word…while link technology sometimes can preserve spaces, I don’t trust it, so don’t leave spaces in your values.  Each new podcast episode, I will use the exact same campaign name, so I can compare all my episode’s performance.

Step 5 – Campaign Term.  A lot of people do not put a value in this field, because it says “identify the paid keywords”.  However, we want to compare the performance of this podcast episode vs. search keywords, facebook targeting, text messaging, and organic posts on our Facebook fan page.  When comparing data, it is a lot easier to have values in all 5 UTM values.  This is why I advocate putting in an easy to understand value for your audience of this link.  Since we are emailing this to your email list, “email-list” is what to put into the term field. (Note – if you are only emailing this to an email segment that has subscribed to your podcast updates, THEN you could put “podcast-email-list”.)

Step 6 – Campaign Content.  This where you identify the podcast episode.  Prefix the episode name with the episode number so you can sort your data by episodes chronologically, and remember not to have any spaces.

Step 7 Copy the generated campaign URL and insert into your email broadcast…happy tracking!


A couple notes on the process.

  1. You can shorten these URLs using the “convert URL to short link” option or any link shortener you like – just make sure the UTMs hit a page with Wicked Reports tracking on it.  If you do NOT use Wicked Reports, make sure your Google Analytics code is on the page.
  2. Want to create your links for your other platforms now?  Simply make a few edits in the fields and copy the updated links while you are here.

Here are a couple of samples of additional tracking links that could be used.

For a Facebook Fan Page on the podcast.


For Twitter (even though you probably won’t get any sales)


Notice in all the links, the campaign and the content stay the same.  The source is the channel I’m marketing on.  The medium is the mechanism for link delivery.  And the term is the audience identification.

For ads, the same thing applies.  But who wants to create a ton of UTM links all day for their ads?  That’s why we have a Google Tracking template and Facebook auto-tracking.

I hope your podcast does great, and your podcast attribution proves that great episodes grow your sales faster.

How is Wicked Reports’ attribution different from Facebook’s or Google’s?

We get this question all the time, even from clients we are already using Wicked Reports.

Here are 3 ways Wicked Reports’ attribution is different form Facebook and Google.

Wicked Reports attribution is based only on provable, trackable actions

Using UTMs we track the clicks from your ads to your landing pages, which have our tracking code on them to record clicks and optins. We integrate directly with your CRM and shopping cart, either with one of our many native integrations, webhooks, or a custom API integration.

Then we link together tracked clicks, views, and optins with known email addresses from your CRM and order records to attribute actual revenue to specific actions by known users.

Facebook looks for tracking pixel activity and attributes a sale to anyone for whom they, via their own internal and unverifiable tracking, see activity.

Wicked Reports attribution is cross-channel

As mentioned, Facebook will attribute a sale to anyone they know saw and ad for whom a pixel event was detected.

If that same person also saw a Google Ad and fired a Google tracking event, Google would take credit, too.

And what if they clicked an email link?

One sale, three possible attributions. Which is real?

Using our method, we look at which click got you the lead, and which specific click really gets credit for the sale based on when it happens during your customer’s journey from lead to buyer.

This shows you which channel played what role in the entire journey.

This is different from both Google and Facebook, who will attempt to take full credit for any sale they believe they played a role in, no matter how small, such as when someone on your list scrolls past a retargeting ad before buying from an email offer.

Wicked Reports attribution distinguishes between various points in the customer journey.

Some channels and ads are better for cold-traffic lead generation. Some better for retargeting, and some better for converting sales.

As discussed above, most channels will take full credit for any sale regardless of the role they played.

Maybe, in your business, Facebook is great for brand awareness (First Click) and retargeting (Re-Optin), Google works better for getting people to join your list (First Optin), and email is your closer (Last Click).

Wicked Reports can break that all down for you, while Google and Facebook are trying to take full credit and email is relying on open and click rates to tout it’s effectiveness.

Because Wicked Reports attribution is based on source data and trackable events, we can more accurately provide the analysis you need to know what’s working at each stage of your marketing funnel.

If you’d like to learn more about how the world’s leading marketing attribution platform for lead-gen marketers could help your business scale, check out our product demo today.

How to Use Google Similar Audiences for Ad Targeting

Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.

Hi everyone, Scott here from Wicked Reports. Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.

First thing to understand, is Google Ad Similar Audiences are very, well, similar to Facebook Lookalike Audiences. There are some subtle differences though that you need to be aware of because I assumed them and was caught off guard.

The three differences is that Google requires a manual upload of your list if you’re going to do a Google Ad Similar Audience to your existing email leads.

The second difference is the filtering of the parameters if you wanna take your lookalike or similar audience of your email leads and then add other targeting.

It’s not as intuitive as one would hope, and the third thing to be aware of is that the uploaded list is a one-time snapshot. You cannot keep refreshing it, using some fancy automation. You’ve got to continually upload any new increments of your email list if that’s something you desire.

So to use the Similar Audiences, first you’re gonna name the ad group, so you can recall it’s a lookalike. So I put lookalike of email list. As you can see, I had a typo, oh well. Lookalike of email list, October 2nd and then down below an audience, how they have interacted. ‘Cause you’ll see in the parenthesis, similar audiences.

Then you get to pick your similar audience listening type, which then will show you your similar list options

So these get populated in a lot of different ways. Now you can upload all kinds of different types of things to try to get similarities. But Google has to decide there’s enough similar people and then they’ll you that and give you the option. So you’ll have to first upload your email list, give it a name, which I cover in the previous post on our blog and then select it.

Then, you are now targeting Google’s version of a lookalike. Now you just create some ads and run it against these similar people. So as you can see, that’s pretty easy, now the AI is gonna go to work for you, hopefully get you some nice, juicy ROI.

Thanks.

How to Retarget Your Email Leads with Google Ads

This quick video’s going to show you how to re-target your existing leads with Google Ads.

Hi, everyone. Scott here from Wicked Reports. This quick video’s going to show you how to re-target your existing leads with Google Ads.

I see a lot more advertisers using Facebook than Google, so just to be clear, Google’s Remarketing List is basically equivalent to what we call a Facebook Custom Audience.

It’s a really simple two-step process. You’re going to upload your list, and then create an ad group that targets the list.

Now, this seems real easy, but there are three challenges here. Formatting your list, it can be brutal. It doesn’t have to be, but it can be. And it’s not that intuitive if you’re just in there mucking around yourself. I found that it was challenging and took a lot of Googling to get the right steps in place, so that’s why I shot this video, for other people and so that I don’t forget it again when I have to do it. And third, you can’t keep it in sync via automation, so you’ll have to keep uploading your list to update it over time, which that’s unpleasant but that’s the way it is.

So, let’s do it. From Google Ads under Tools, Shared Library, you’ll see Audience Manager. Click on that.

Then click on the plus under Remarketing and choose Customer List. This was confusing for me because it was actually my email list. It was leads, not customers. Maybe that was just my problem, but anyway. You’re choosing Customer List whenever you’re uploading emails.

Now, the formatting is important. I tried pretending like I could do this really fast, and I lost about two hours of my life. So, go Download the Template over here. Download the Template is the first thing.

Then when you’ve got the template downloaded, you want to prep the data. You can go ahead and try to upload it right away, but ideally you look through the emails and make sure they’re valid emails, meaning valid formatting because if you have some data in your email field that’s inaccurate, it’s going to kick back, or if you have some weird formatting in your zip or your phone, it could ruin the whole import, and it’s really, really frustrating. So, what I ended up doing was just importing emails and names and running some macro I found on the Web to make sure all the email addresses were actually emails. So, just be prepared. You want this file to be clean. It may involve some thinking or some effort.

Once you’ve got that, name the audience. So, I put ‘all email leads’ and then the date and time I was doing the upload. Date it because then if you want to refresh it with more leads in the future, you’ll know where you have to start your download from your CRM. And so, I choose Upload, and then hold your breath.

If you get this, you see I was doing a sample here. Three rows, I made it in. If you’ve got 20,000 leads, you’re going to have to clean a few. But, when you get this, you’re happy because then it’s all set. You just have to match. Wait for 24 hours, and you got to wait for 1,000 matched users. If your email list isn’t at least 5,000, you may not get the 1,000 match. Keep that in mind. And if it’s not successful, you’re going to get some bad message here that basically means go clean your data.

Once you get past that, let’s use this to target it. Fortunately, this part’s quite easy.

I’m going to navigate to a video campaign and then click on the Plus when you’re in the Ad Groups. That’s going to allow you to create a new Ad Group.

I’m going to call it Email List. Now ideally, you’ll be more descriptive there. And then, the bottom audience option, how they have interacted with your business, is going to allow you to get at this remarketing list.

Now, once your list has been uploaded from the first process and Google’s in the process of dealing with it, you can actually check box it here, and then it’s ready to be targeted with ads.

That’s it. You’re targeting your email list with Google Ads. Look at how easy that was.

Now, for those of you that then wonder hey, do those ads turn into ROI, Wicked Reports does that for you. We track the ROI against real leads and real sales, and Ad Word campaigns along with others over time.

We’re the world’s leading marketing attribution for lead-based small, medium business paid traffic marketers. And that’s because we identify high lifetime value at great ROI over time.

We tracked a ton of data and hope someday to track yours.

Here are a few of our key partners. This video came to light as part of my work in the Google Partner Program.

Thanks. Have a great day.

Wicked MailChimp

MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

MailChimp and Wicked Reports. Our integration just got stronger and more powerful.

In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

The challenge of tracking paid advertising ROI has been around since the man who invented advertising himself.

Wicked Reports is the world’s leading marketing ROI tracker for lead-based marketers. We identify marketing that finds high lifetime value customers at great ROI over time.

We’ve tracked a ton of this data already and are looking forward to tracking more MailChimp data in our future.

e partnered with some big companies, hope to add MailChimp here to the list soon.

MailChimp lead-based ROI and LTV over time. What do you get inside of Wicked Reports?

What you’re currently doing now is, likely, single channel last touch. You look in AdWords or you look in Facebook, and you see what they tell you worked. You spend more there. It doesn’t scale.

The new way of doing things, multi-channel customer journey. We show you the actual ROI based over the entire life cycle of the customer.

Wicked Reports lets you know what your best emails are, why they’re your best, and what to do with them.

We show you potential ad targeting to make money.

We show you where you found your best customers, which in Wicked Reports’ mind is the highest lifetime value earning you the most ROI over their lifetime.

We show you anywhere you bought leads in the past that are now making money in the present day so you can turn those campaigns back on and make some more money.

The data is based on cost from your ad platform, leads from MailChimp, and your sales from Shopify, Stripe, PayPal, wherever you have them.


For deeper insights, you can look at the visual customer journey or the benchmarks of a particular campaign.

In this case, you can see where exactly the revenue is being generated. In this case, new lead generation and first clicks are making a lot more money than the bottom of the funnel.

You can connect your new lead gen from Facebook and AdWords against the emails that close the sale.

And all stats are benchmarked so you know if you’re doing better or worse than you usually do, because that’s how you use data to iteratively grow your business.

Benefit number two, automatic email tracking.

Here’s an email campaign. We auto-populate the campaign name based on the MailChimp campaign name. We auto-populate the term value based on the MailChimp subject line. We show you the clicks that MailChimp shows and then the revenue generated from your shopping cart. About three days after integrating MailChimp with Wicked Reports along with your shopping cart, we will historically show lifetime email-attributed revenue going back the lifetime of MailChimp emails sent and sales collected. Pretty sweet insights for your first week.

This integration is a native Wicked integration.

That means you simply authorize it in our application, and we now will have all your mail tracking set up. Again, we go in the ROI time machine, go back in time, match up email clicks against sales prior to you even having set up Wicked Reports.

It’s all done with a few clicks.

We got a number of different options for getting started based on what you need. Here’s an actual customer, didn’t think Facebook worked. He’s a lead-based eCommerce marketer. It turns out, Facebook’s actually worth over one and a half million dollars for him.

Use the code MAILCHIMP, and we’re going to throw in over two grand in bonus courses. Thanks.

How to Target Your YouTube Leads Using Search History

Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.

Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.

For example, this is something I’ve been searching on recently: ‘How to keto diet’.

So when I go over to YouTube, what do I see? I’m seeing ads based on keto, and the reason why is this advertiser is using my keto phrases as part of their targeting. So your future customer sees ads related to their keyword search when on YouTube. It’s kind of one of those things where it’s already in their mind then you suddenly are targeting them when they’re trying to watch something. That can sometimes work pretty well.

There’s three things I find that make it easy to get these things going. First you have to create the audience. Two: you need keywords. And three: you’ve got to target. Pretty simple.

In any Google Ad, you need to create an ad group and so when you’re creating the ad group that’s going to help determine your targeting. What you want to do is choose ‘What they are actively researching or planning’.

Then from that choice you can pick ‘custom audiences’ and click on the plus.

And from there choose ‘custom intent’. As you can see, this isn’t normally that clear.

So when you get here, this is where you’re going to add your search terms.

Now you can click over on ‘Keyword planner’ and bring that up to go grab some, or you could pre-prep with 50 keywords in a plain text file ahead of time and then paste them in, but I advise getting your search terms ready before you get to this page.

So after you go through that process, your ‘custom intent audience’ is now available to be selected. So once you select it, that’s it: you’re done. You now have these search terms being used for when people are on YouTube to see your video ads.

Now just target them with some ads, and you’d be surprised … if you combine this with Google TrueView for action ads that allow true call-to-action layered over the video that’s trackable, which is on our blog how to do that, then you’ve got a trackable, solid YouTube ad strategy.

We can give you some wicked goodness. We’ll be able to show you the ROI over time based on actual sales from actual leads from your Google Ad campaigns.

Because the whole purpose of Wicked Reports is marketing attribution for lead-based small and medium business pay traffic marketers; We identify your marketing and it finds the highest lifetime value customers at great ROI over time.

We’ve tracked over 2.3 billion in sales.

We’ve got a lot of partners. And this particular video came from a Google Partner event where they were showing all these advertisers how to do this; so I’m sharing that with you now.

Thanks for your time.

 

An Easy Way to Track YouTube Leads

In this video, Scott’s going to show you an easy, simple three-step process to track every single YouTube lead. The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.” Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.

Also, if you happen to read faster than Scott talks, feel free to read the transcript with images below the video.

Here is the transcription with slides converted to images:

The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.”

Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.

First, we’re going to cover how to globally set up your tracking. Then the steps to take before you get into create the campaign inside YouTube, that’ll make things much easier for you. And then we’ll create the trackable campaign, which is surprisingly fast.

First, there’s something called a global tracking setup that you can do in Google ads. Under your settings, go to account settings, click on tracking.

From there, there’s a tracking template field. If we set that correctly, it’s going to allow us to have tracking on every outgoing link click from our Google ads.

So if you’re a Wicked Reports customer watching this, we have a template we would want you to use, and you would update this at your account level as a onetime action. Then all your ads have the correct tracking on the link. If you’re a non-Wicked Reports customer, we’re going to put the tracking template on the ad each time, and I’ll show you this in a few slides.

Before you get in there to YouTube and start mucking around, you’re going to want to have a video that seems clear, but you’d be surprised, you get in there, if you don’t have the ads in the right format, in the right spot, you’re going to waste a lot of frustration. So first, have a video. Slidely/Promo, has a great service for videos. If you don’t already have one I recommend it.

Then make sure the video follows what YouTube wants. Notice 12 seconds minimum, less than three minutes maximum, and then upload the YouTube video to your channel.

Lastly, have a URL that captures leads. I’m showing you one of ours. It’s not the best for capturing leads, but it does actually capture them when people go there and put their email in.

So the third thing, let’s make the trackable YouTube campaign. You want to create a new campaign with a Goal of leads and a Type of video. At the next screen at the top, you’re going to fill in your campaign and ad group inputs for budget and targeting.

At that point, you’re going to get to create your own video ad, and that’s what I want to walk you through here. At the top, I picked my URL from YouTube. I just pasted it in. This is the ad format that is going allow you to track the leads automatically. This URL is the opt-in screen and then the tracking template, if you’re Wicked Reports customer, is already going to inherit the template. You have nothing more to do other than fill in these values. Make sure you like how they’re going to look, and then hit save, and your ad’s created and Wicked Reports will track it all.

Now, if you’re not a Wicked Reports customer, each ad in this field that needs to be updated, and how you’re going to update it, is this way. You would paste in this text and where I’ve highlighted, you would put in terms, or text I should say, that makes sense to you. Now I like the campaign UTM to be the campaign name, and the term to be YouTube to match the other searched keywords and other audiences you’re going to have, and then for content you can put the name of the ad or the video or some naming scheme of your own, but you’ll want to do that for every ad and you can customize it further here. Now again, if you’re Wicked Reports, we do that automatically for you. You don’t have to worry about it. One less thing to do.

That’s it. You’re using trackable YouTube video ads for lead generation just like that.

Now, if you’re a Wicked Reports customer, we’re going to track the lifetime value against the leads over time, so you can see true ROI against the campaigns from AdWords that brought you the leads, either new or existing. Every day, as there’s new sales, we’ll update the ROI and revenue accordingly, and you see this guy’s got some pretty good ROI here over time.

We happened to be the world’s leading marketing attribution platform for lead based, small and medium business paid traffic marketers, because we identify the marketing that finds high lifetime value customers at great ROI. The key factor being, “over time”.

We’ve tracked a ton of data in the past, we’re over 2.3 billion in small business sales thus far.

Along with a lot of key partners, you probably recognize these people.

Take all those videos you have on YouTube and start using them to generate more leads, and then with this process you’ll know where they came from. Hope they turn into high value customers over time for you. Take it easy.

If you are a data-driven marketer who wants access to industry leading tools for optimizing marketing ROI over time, book a demo with us today.

Data Is Like Oil In Your Business – Useless Until You Mine It

Running an ecommerce business, one of the biggest challenges is being clear enough on “the numbers”. You have all these data inputs across email campaigns, Facebook, AdWords, content marketing links, and more, and each of these channels come with their own tracking and metrics.

You would think that having access to so much information would be liberating. But in fact, from the business owners and marketers we’ve talked to, it’s quite the opposite. It feels more like your handcuffed and shackled by your own numbers.

There’s a TON of data at your fingertips, but it’s confusing to know what to trust, what to track, and what to turn into action.

It’s like throwing darts in the dark.

Here’s the issue: data is useless if you can’t do anything with it.

It’s akin to oil in the ground – a raw material. It sits there. There’s lots of it. But it’s meaningless on its own.

That’s why we call it data mining.

The only way to make use of that raw material is to mine it. Refine your “oil” and make informed decisions about your company.

That’s how you turn data into insight. And as a marketer or business owner, this insight is crucial because in order to grow the business, you need to know what’s working NOW.

Ultimately, you have three choices with your ad spend: Scale it, Chill it, or Kill it.

That means you need to know the right metrics. Your data should work for you, not the other way around.

Amidst all your data sets, what if you had a set of metrics that actually helped you…

That showed you exactly what’s working and what’s not…

That indicated if you should scale, chill or kill a campaign…

There is.

After analyzing over $1.5 billion in sales data, we’ve determined The Golden 4 formulas to grow your ecommerce company.

Want to know what they are, how to calculate them, and why they help your business?

Download our FREE speed-webinar now!

Golden Formula #3 – Average Time To First Purchase

If you’ve crossed the $1 million annual revenue threshold, then you’re probably caught in Data Hell.

You put significant efforts behind your online marketing – across Facebook, AdWords, emails, and more – but now all that data is making things more confusing.

Each platform carries its own tracking, they don’t properly connect with one another, and you’re left staring at multiple browser tabs STILL asking the question, “what’s working and what’s not?!?”

Wouldn’t it be awesome to look at just a handful of metrics and get the answers?

After analyzing over $1.5 billion in sales data across our customer base, Wicked Reports has determined The Golden 4 Formulas to grow your ecommerce company.

Here’s a quick look at the third formula:

Golden Formula #3 – Average Time To First Purchase

Average Time To First Purchase is a great metric that doesn’t get a lot of publicity.

It tells you how long it will take new leads to become paying customers.

To calculate Average Time To First Purchase:

  1. Segment all your customers.
  2. Look at the date they first joined your email list, which is usually the create date in the CRM.
  3. Then look at the first date they made a purchase.
  4. The difference between the 2 dates is the time in days that lead took until their first purchase.
  5. Do this across all your customers, and the average of those differences is the number of days you can expect it to take for a new lead to buy.

For example, let’s say a customer purchased on November 5th, and opted in on October 1st. That’s 36 total days.

Now let’s say we had 4 other customers who took 38, 27, 35, and 20 days to buy, respectively. Our average time to purchase for this segment would be 31.2 days.

Use this metric to set the expectations on when to evaluate new lead generation campaigns. It’ll keep you from being short-sighted and pulling a campaign too soon. If your leads take an average of 20 days to become customers, you might not want to turn off your new lead generation campaign after a week if it’s not making money yet. The leads might be great, they just need a little time to buy.

Want to see Golden Formulas 1, 2, and 4?

We’ve put together a special speed-webinar absolutely free for you to watch to help you finally answer the question, “What’s working and what’s not?”

Download The Golden 4 Formulas to grow your ecommerce company – Free speed-webinar

New Agency Features Added to Wicked Reports

Using Wicked Reports, you can now generate beautiful client-facing reports to add value and communicate with your best clients.
Once you have enabled your agency account and invited your clients to allow you to manage their Wicked Reports accounts, you can generate customized, agency-only, on-demand reports for them.

Check out the related videos in the Agency Tips & Tricks section of our Knowledge Base for more ways to WOW your clients and add value to your agency clients.

If you want to learn more about Wicked Reports, book a demo with one of our experts.

Upgraded New Lead Attribution

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

=The median number of increased new leads = 935

The median number of increased new lead sales = 343 (!!)

“Median” = half of you are higher than that number, and half are lower.

Take advantage of this increased attribution in 3 ways:

#1 – Review your “Potential Missed Opportunities” report…it could be that a lot of the new lead sales we’ve detected came from campaigns you are no longer spending on…might be time to fire them back up??

#2 – Scroll down to “Where did you find your best customers?” report. Since this report specifically detects new lead revenue and ROI vs. spend, perhaps you have some juicier ROI stats to exploit for more gain.

#3 – Go to your ROI report, filter as I have show to the right, and mine for new lead generation gems.