New ROI fields release – March 26 2020
  • March 26, 2020

  Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights: Speed improvements on the ROI campaign and ROI ad/email level reports 8 new marketing attribution ROI fields on our ROI report Easily look at cost to acquire a customer vs. average order value Subscription companies – see the breakdown of […]

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Recent Post

Customer Journey Roleplay

Today we explain marketing attribution with a role play.  The role playing kicks in at the 90 second mark! I’d love for this to make it clear that your customer’s rarely buy at the first touch point.  However, many paid media reporting options willfully ignore the impact of other marketing – even in their own […]

ReCharge Integration

ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports. This integration is our first automatic, do absolutely nothing, integration for our clients.

It’s an Attribution Game Changer!

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Six Answers You Need to Grow Your Business
  • January 7, 2017

If you want to grow your business in the New Year, you’re probably asking these six critical questions: Where did my best customers come from? How much money do I make from my ads in the first 24 hours? After 7 days? After 30 days? Which emails or re-targeting offers produce the most profits? Which […]

Time is the X-Factor for Tracking Customer Behavior
  • January 7, 2017

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable. So it’s easy to assume that the last marketing email or online ad is what got a customer to purchase. But […]

Two New Wicked Reports Functions Make Your Job Easier
  • January 4, 2017

Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports. CSV Upload Does the thought of integrating multiple data sources make you […]

Learn How to Create an Evergreen Profit System
  • January 4, 2017

Have you ever wished for a training program that combines teaching time with work time and matches theory with action? You know, a program that sends you out of the room filled with great ideas but also with the real tools and tactics you need to implement those concepts? Well, there’s one coming up and […]

Set Up Facebook Ad Tracking Wicked Fast
  • January 3, 2017

If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads. Before you can do that, you need to set up Facebook ad tracking on each individual ad. Sounds labor intensive, I know what you’re thinking. But… We recently came out with our “Facebook Ad Validator”. Facebook Ad Validator Our […]

Create Stress-free Client Reports and Change Your Life
  • January 2, 2017

Does this sound familiar? You spend hours—and burn gallons of midnight oil—creating end-of-month client reports that quantify program effectiveness for your clients and justify your fee.  You wonder whether your most important product is marketing expertise or the monthly report itself. Even worse, creating each report is a nightmare that you dread. You spend what […]

WickedSmartz Makes for Smart Marketing
  • November 7, 2016

What good is a system for measuring your online ad results if you have to crunch all the numbers yourself? After you spend hours going from spreadsheet to spreadsheet and column to column, do you actually know more about which ads and emails deliver revenue? Do you waste valuable time on data analysis to find […]

Here’s the Most Powerful ROI Report You’ll Ever See
  • November 4, 2016

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions. It’s surprising that online marketing metrics companies still expect small businesses to do a lot of the heavy lifting. Sure, they’ll give you numbers—as long as you provide the coding, tracking, filtering, and analysis. That’s like a restaurant […]

Email Open Rates vs. ROI: Stop Obsessing Already
  • October 18, 2016

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates. Open rates seem like the logical thing to measure when it comes to email because people can’t order from the email unless they open it first. Besides, open […]

3 Reasons Why Cost per Click Is Costing You–Big Time
  • October 11, 2016

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness. The Three Cost per Click Challenges The problem with “The Way We’ve Always […]

Facebook Conversion Path #4: Long-term Conversion
  • October 3, 2016

Here’s the last conversion path our Facebook lead, Maximus, followed before purchasing from the Wicked Good Juice company. Six months after Maximus first became a lead, he buys from a webinar that was promoted on Facebook and email but opts in with a different click than the one described in the previous conversion path. Maximus […]

Path #3: Understanding the Facebook Webinar Conversion Path
  • September 19, 2016

A lead for six months buys from a webinar that was promoted on Facebook and Email. Our last two posts have followed a lead called Maximus through multiple marketing offers from the Wicked Good Juice Company. In this post we track him through a webinar that was promoted on Facebook and email before he finally […]

Exploring Common Facebook Conversion Paths
  • September 12, 2016

To follow up on our last post we’ll examine some typical customer click paths and demonstrate the challenges of traditional last-click conversion tracking. We’re going to follow a lead called Maximus for a fictitious company, “Wicked Good Juice (WGJ).” Their online marketing efforts will convert Maximus across four possible customer journeys from prospect to buyer. Maximus […]

Facebook Conversion Path #2: Over Time
  • September 9, 2016

In our last post we met a lead called Maximus and followed him along a Facebook conversion path through multiple marketing offers from the Wicked Good Juice Company. In this post we track him through a second set of marketing contacts before he finally makes a purchase. Maximus is 20 years old, male, and likes the […]

Understanding Facebook’s Custom Conversion Events
  • September 7, 2016

Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That […]

How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%
  • September 2, 2016

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn’t give you the “complete picture.”  Let me explain. A Few Important Questions When you advertise […]

How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%
  • August 17, 2016

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn’t give you the “complete picture.”  Let me explain. A Few Important Questions When you advertise […]

Active Campaign + Stripe = Wicked Good ROI
  • August 8, 2016

The wait is OVER! Active Campaign and Stripe users can now get the full value of sales data through patent-pending technology from Wicked Reports that tracks ROI across all your marketing programs with minimal effort. Wicked Reports is available for Active Campaign users that process payments with Stripe. Four Simple Steps What exactly does this mean […]

Learn how Wicked Reports SMART Attribution can help you learn which marketing activities are working and which are NOT working so you can increase ROI and scale your business.

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