Facebook Conversion Path #2: Over Time

In our last post we met a lead called Maximus and followed him along a Facebook conversion path through multiple marketing offers from the Wicked Good Juice Company. In this post we track him through a second set of marketing contacts before he finally makes a...

Exploring Common Facebook Conversion Paths

To follow up on our last post we’ll examine some typical customer click paths and demonstrate the challenges of traditional last-click conversion tracking. We’re going to follow a lead called Maximus for a fictitious company, “Wicked Good Juice (WGJ).” Their online...